Irene Mazepa

• Leading marketing, digital and brand strategies that meet sales objectives • Managing and extending the marketing team and motivating them to reach potential • Designing streamlined marketing processes guiding the company to inbound marketing • Providing advice or solving any problems related to Marketing or Communication activities • Expanding the company’s global online footprint, awareness and visitor acquisition • Reporting on marketing activities on a regular basis to the company management.

• Leading digital marketing initiatives • Actively managing Skelia's presence in social media • Promoting Skelia's online global visibility • Driving Skelia's SEO management, measurement and implementation • Planning and executing SEM campaigns • Creating and managing content for the company websites • Writing press releases, news items, articles, whitepapers and other PR content • Managing and supporting online sales campaigns.

• Conducting marketing researches to build knowledge of global markets and competitive environment • Planning and following marketing activities roadmap • Creating professional content • Developing, executing and measuring advertising campaigns using Google AdWords, Google Analytics and AdRoll • Creating and managing new content for the Corporate website using the best SEO practices and basic knowledge of the HTML programming language • Developing and executing social media campaigns (SMM).

• Collecting information through product documentation, requirements, and SME’s interviews • Estimating documentation development effort and create project plans • Effectively structuring, organizing and communicating technical information to meet the needs of diverse product audience • Conducting peer reviews • Ensuring that documentation is consistent and meets Microsoft style guide • Following a standardized process of editing and delivering documentation.