Irid De Gheselle

Development European Corporate Identity & Branding Strategy & coordination implementation in European branches Development European communication plan & tools per segment Internal and External communication (mailings, events -, seminars, exhibitions (Poland, Czech Republic, Hungary, Slovakia, Serbia, Romania - design awarded-, Kazachstan, Syria, Egypt,...), press relations, newletters, website,...) Packaging (incl. project coordinator privat labels)

market research for new branches in Belgium and implementing the shop formula, developing sales promotion actions (Belgium + Europe), organizing seminars and events for customers, development marketing tools and direct mailing campaigns, press relations, internal communication (newsletter)

introducing new house style, development marketing tools for Kreon and Vektron, organizing exhibitions, organizing press conference Interieur 98, active member of F³ - Forms from Flanders (events abroad with 5 other Belgian Design manufacturers),...

(2 avonden/wk – 5-jarige opleiding)