Irina Chelpanova

The main task is to help managers make product decisions. Сreating all product reporting from scratch, conduct AB tests. Working with Redash, Clickhouse, Yandex metrica, App metrica

Unit economics for the marketing department: LT, LTV, cohorts, ARPU, ARPPU, ROI, user behavior analysis etc. Building dashboards from scratch and automatic reports in DataStudio, Redash. Based on these reports, the chief marketing department made campaign decisions . Working with development team for the implementation of analytics events Working with analytics tools: Google Analytics and Yandex.Metric, Appsflyer, Amplitude

Configuring web-analytics: ecommerce, events, goals and metrics Testing new features Customizing reports and graphs Creating dashboards Comparing with the analytics data with the database, checking the site Configuring Mobile Analytics Suggestions for site improvement, audits AB testing Working in the Oracle database and postgresql / middle SQL. Working in BI systems like Tableau, DataStudio, Metabase, Oracle BI. Also tools: GA, Firebase, GTM, Optimize, Webmaster etc.

Working with analytics tools: Google Analytics and Yandex. Metric; Conducting advertising campaigns in Adwords and Yandex.Direct, Bing ads, Mytarget; Prototyping sites and Landing page in balsamiq Implementation and work in Google Webmaster tools and Yandex.Webmaster Weekly / monthly reports for my chief Work with different online tools for project management: Basecamp, Asana, Megaplan.

Working with analytics tools: Google Analytics and Yandex. Metric; Selection and implementation of ideas for increasing the conversion on the site; Copywriting for seo and writing articles, my work in the blog: http://leadmachine.ru/author/i-chelpanova/ Coordinating the work of contractors to develop sites and landing pages; Weekly / monthly reports for clients

Updating sites with content. Editing pages (html, css ).

Engineer