Iris Krause

Led strategic marketing across branding, content, and digital channels in regulated industries. Collaborated with executive stakeholders to align marketing goals, manage resources, and timelines via Wrike. Used AI tools to streamline content production, improving efficiency by 18% and ensuring brand consistency. Oversaw creative and digital asset production in line with brand and compliance standards for multi-channel rollout.

Achieved 87% on-time project delivery by driving timelines, monitoring schedules, managing communication, and ensuring quality. Led the events team and increased global trade shows from 12 to 35 while managing a $750K budget and reducing CPL by 32% through vendor changes. Led the events team to deliver successful global activations. Optimized email campaigns to support client engagement and ABM. Negotiated vendor contracts, reducing costs by 7.6% without sacrificing quality.

Led development of a premium brand from naming and visual design to packaging and launch, achieving monthly sales of 100,000 units. Oversaw multiple website projects from proposal to implementation, directing cross‑functional creative teams. Improved packaging and vendor partnerships through coordination with Regional Directors and leadership. Defined and maintained brand identity and consistency across all materials while serving as central contact for marketing asset production.

Overseeing US marketing to drive brand awareness and sales. Conducting marketing analysis to assess target audiences and key competitors. Recommending marketing budgets and initiatives, and documenting implementation plans. Developing communication strategies highlighting competitive advantages, differentiation, and key messaging. Leading implementation of the new website and content creation. Designing print and digital ads and managing trade show appearances.

Managed design and production of 54-page monthly magazine Apartment Trends (2,000 circulation). Planned and executed paid and organic social media campaigns via HootSuite. Improved email strategy, raising open rate by 1.87% to 24.36% (above 21.76% industry avg). Created digital and print event materials, contributing to record event attendance of 1,604 (13.9% increase from 2017). Advised the communication committee on AAMD’s marketing strategy and execution. Maintained and updated AAMD’s website regularly.

Institutionalized a new corporate identity by setting guidelines for employees and standardizing all marketing material. Increased client’s sales by over 55% by revolutionizing billboard, transport and digital signage including photography, creative and production. Contemporized the company’s new website, rebuilding it to drive greater sales. Designed all marketing materials and handle production while meeting tight deadlines and ensuring task execution.