Christian Listmann

Basic

Angestellt, Head of Digital Marketing CE, Fidelity International

Kronberg im Taunus, Germany

About me

Digital Leader with a demonstrated history of working in the internet industry. Skilled in Digital Strategy, Digital Marketing (SEO, SEA, Display, CRM, Social), Analytics, Web Project Management, Scrum and Start-ups. Highly experienced in building digital organizations, managing people and forming large international teams in digital environments. Proven success in different industries such as Automotive (e.g. Mercedes Benz, Hyundai, Toyota), Retail (IKEA), Financial Industry (Fidelity, Vaamo), Logistics (DHL, Deutsche Post) and Pharma (Abbvie).

Skills

Digital Marketing
Interim-Management
Digital Transformation
Account Direction
Konzeption
Digitale Kommunikation
Strategisches Marketing
Marketingkonzepte
Beratung
Wireframes
Informationstechnologie
Medienproduktion
Social Software
Social Networking
Social Media
facebook Marketing
virales Marketing
branded Entertainment
augmented reality
Churn Management
Produktmanagement
Online-Marketing
SEO
SEM
CRM
Customer-Relationship-Management
Salesforce CRM
Web Analytics
Web-Analyse
adobe analytics
Google Analytics
Portale
Intranet
KPI Entwicklung
Pitch
Digital Strategy
Sharepoint
Finanzkommunikation
Finanzmarketing
Startup-Beratung
Customer Journey Tracking
Tracking
Retargeting
Display Advertising
Newsletter-Marketing
fintec
Online
User experience design
Projektmanagement
Marketo
Marketing Automation
Leadership
Digital Product Management
Agile
Scrum
product owner

Timeline

Professional experience for Christian Listmann

  • Current 9 months, since Sep 2021

    Head of Digital Marketing CE

    Fidelity International
  • Current 14 years and 5 months, since Jan 2008

    Senior Consultant / Project Manager

    DIGITAL transformation / marketing / consulting

    Beratung, Online-Marketing, Projektmanagement und Produktmanagement von Online-Produkten und -Services

  • 2 years and 4 months, May 2019 - Aug 2021

    Head of Digital Engagement

    Fidelity International

    - Lead a globally dispersed, international team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Responsible for running and enhancing all global professional websites - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business

  • 8 months, May 2019 - Dec 2019

    Global Head of Digital Wholesale & Institutional Experience (interim)

    Fidelity International

    - Lead a globally dispersed team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Define digital strategy for the B2B channel reflecting the overall business strategy - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business

  • 1 year and 8 months, Sep 2017 - Apr 2019

    Head of Relationship Management CE Digital

    Fidelity International

    - Built and lead a team of 10 people forming the relationship management team - Established operating model and processes to support the business with digital services (publishing, analytics, digital marketing, product management) - Implemented governance model in regards to digital platform (33 websites, 22 countries) - Played a key role in establishing and adopting a digital ecosystem of Salesforce, Marketo and Secure website - Acted as product owner for the digital platform

  • 1 year and 8 months, Jan 2016 - Aug 2017

    Associate Director Digital Traffic Management

    Fidelity International

    - Responsible for digital marketing activities throughout Continental Europe (SEO, SEA, Social, display) - Implemented digital KPIs both for digital marketing activities and “health” of digital platform - Established data driven thinking in the marketing organization

  • 2015 - 2015

    Interim Unit Leitung Digital

    Unique1 GmbH

  • 2014 - 2015

    Head of Marketing

    Vaamo Finanz AG

    Marketing-Leitung für das venture capital finanzierte Startup vaamo. Aufbau des Marketing Teams, Strategieentwicklung und Verantwortung aller Marketing Aktivitäten sowohl online als auch offline.

  • 2013 - 2014

    Freelance Consultant

    AbbVie Deutschland GmbH & Co KG

    Entwicklung digitale Kommunikationsstrategie sowie Konzeption und Beratung Relaunch Intranet.

  • 2012 - 2014

    Interim Web Channel Manager

    IKEA Deutschland GmbH & Co. KG

    Interimweise Abteilungsleitung des Online Teams in der Marketing-Abteilung bei IKEA. Beratung der einzelnen Organe der Marketingabteilung auf allen Ebenen zu vielen verschiedenen Fragestellungen rund um digitale Kommunikation und die Verbindung dieser Medien mit anderen Marketing-Kanälen.

  • 2008 - 2014

    Freelance Consultant

    UGW AG

    Projektmanager, Konzeption

  • 2010 - 2012

    Freelance Consultant

    SCHOLZ & VOLKMER GmbH
  • 2011 - 2011

    Freelance Consultant

    SYZYGY Deutschland GmbH
  • 2008 - 2008

    Freelance Produktmanager

    WEB.DE / United Internet AG

    Produktmanagement Social Community Shortview, Feature-Management, Churn-Management, Strategie, Markt- und Wettbewerbsanalyse

  • 2005 - 2008

    Senior Accountmanager

    Neuland + Herzer GmbH

    Account Management Mercedes-Benz: Strategie, Konzeption und Beratung im Bereich digitale Kommunikation; Kundenpräsentationen; Projektesteuerung inklusive Budgetverantwortung und Teamführung; Umsatzplanung und Controlling

Educational background for Christian Listmann

  • Media System Design

    h_da Darmstadt (Fachbereich Media)

    BWL, Online-Marketing, Projektmanagement, Informatik, Design

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Basic

  • French

    Basic

Interests

Ultimate Frisbee
Musikproduktion
Design
Architektur
Oldtimer
MGB
Essen & Kochen
Snowboarding

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