Company
Christian Listmann
Basic
Angestellt, Head of Digital Marketing CE, Fidelity International
Kronberg im Taunus, Germany
About me
Digital Leader with a demonstrated history of working in the internet industry. Skilled in Digital Strategy, Digital Marketing (SEO, SEA, Display, CRM, Social), Analytics, Web Project Management, Scrum and Start-ups. Highly experienced in building digital organizations, managing people and forming large international teams in digital environments. Proven success in different industries such as Automotive (e.g. Mercedes Benz, Hyundai, Toyota), Retail (IKEA), Financial Industry (Fidelity, Vaamo), Logistics (DHL, Deutsche Post) and Pharma (Abbvie).
Timeline
Professional experience for Christian Listmann
Current 14 years and 5 months, since Jan 2008
Senior Consultant / Project Manager
DIGITAL transformation / marketing / consulting
Beratung, Online-Marketing, Projektmanagement und Produktmanagement von Online-Produkten und -Services
- Lead a globally dispersed, international team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Responsible for running and enhancing all global professional websites - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business
8 months, May 2019 - Dec 2019
Global Head of Digital Wholesale & Institutional Experience (interim)
Fidelity International- Lead a globally dispersed team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Define digital strategy for the B2B channel reflecting the overall business strategy - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business
1 year and 8 months, Sep 2017 - Apr 2019
Head of Relationship Management CE Digital
Fidelity International- Built and lead a team of 10 people forming the relationship management team - Established operating model and processes to support the business with digital services (publishing, analytics, digital marketing, product management) - Implemented governance model in regards to digital platform (33 websites, 22 countries) - Played a key role in establishing and adopting a digital ecosystem of Salesforce, Marketo and Secure website - Acted as product owner for the digital platform
1 year and 8 months, Jan 2016 - Aug 2017
Associate Director Digital Traffic Management
Fidelity International- Responsible for digital marketing activities throughout Continental Europe (SEO, SEA, Social, display) - Implemented digital KPIs both for digital marketing activities and “health” of digital platform - Established data driven thinking in the marketing organization
2015 - 2015
Interim Unit Leitung Digital
Unique1 GmbH
2014 - 2015
Head of Marketing
Vaamo Finanz AG
Marketing-Leitung für das venture capital finanzierte Startup vaamo. Aufbau des Marketing Teams, Strategieentwicklung und Verantwortung aller Marketing Aktivitäten sowohl online als auch offline.
2013 - 2014
Freelance Consultant
AbbVie Deutschland GmbH & Co KG
Entwicklung digitale Kommunikationsstrategie sowie Konzeption und Beratung Relaunch Intranet.
2012 - 2014
Interim Web Channel Manager
IKEA Deutschland GmbH & Co. KG
Interimweise Abteilungsleitung des Online Teams in der Marketing-Abteilung bei IKEA. Beratung der einzelnen Organe der Marketingabteilung auf allen Ebenen zu vielen verschiedenen Fragestellungen rund um digitale Kommunikation und die Verbindung dieser Medien mit anderen Marketing-Kanälen.
Projektmanager, Konzeption
2008 - 2008
Freelance Produktmanager
WEB.DE / United Internet AG
Produktmanagement Social Community Shortview, Feature-Management, Churn-Management, Strategie, Markt- und Wettbewerbsanalyse
Account Management Mercedes-Benz: Strategie, Konzeption und Beratung im Bereich digitale Kommunikation; Kundenpräsentationen; Projektesteuerung inklusive Budgetverantwortung und Teamführung; Umsatzplanung und Controlling
Educational background for Christian Listmann
Media System Design
h_da Darmstadt (Fachbereich Media)
BWL, Online-Marketing, Projektmanagement, Informatik, Design
Languages
German
First language
English
Fluent
Spanish
Basic
French
Basic