
Christian Listmann
Employee, Head of Digital Engagement, Fidelity International
Kronberg im Taunus, Germany
Timeline
Professional experience for Christian Listmann
- Lead a globally dispersed, international team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Responsible for running and enhancing all global professional websites - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business
Current , since Jan 2008
Senior Consultant / Project Manager
DIGITAL transformation / marketing / consulting
Beratung, Online-Marketing, Projektmanagement und Produktmanagement von Online-Produkten und -Services
- Lead a globally dispersed team to deliver and meet scope of demand in different local markets (50+ sites, 30+ markets) - Define digital strategy for the B2B channel reflecting the overall business strategy - Build and manage digital road maps in alignment with the wholesale and institutional business - Act as key point of contact, partner with senior business leadership on using digital to deliver against the strategic objectives of the business
- Built and lead a team of 10 people forming the relationship management team - Established operating model and processes to support the business with digital services (publishing, analytics, digital marketing, product management) - Implemented governance model in regards to digital platform (33 websites, 22 countries) - Played a key role in establishing and adopting a digital ecosystem of Salesforce, Marketo and Secure website - Acted as product owner for the digital platform
- Responsible for digital marketing activities throughout Continental Europe (SEO, SEA, Social, display) - Implemented digital KPIs both for digital marketing activities and “health” of digital platform - Established data driven thinking in the marketing organization
2013 - 2014
Freelance Consultant
AbbVie Deutschland GmbH & Co KG
Entwicklung digitale Kommunikationsstrategie sowie Konzeption und Beratung Relaunch Intranet.
2012 - 2014
Interim Web Channel Manager
IKEA Deutschland GmbH & Co. KG
Interimweise Abteilungsleitung des Online Teams in der Marketing-Abteilung bei IKEA. Beratung der einzelnen Organe der Marketingabteilung auf allen Ebenen zu vielen verschiedenen Fragestellungen rund um digitale Kommunikation und die Verbindung dieser Medien mit anderen Marketing-Kanälen.
2008 - 2008
Freelance Produktmanager
WEB.DE / United Internet AG
Produktmanagement Social Community Shortview, Feature-Management, Churn-Management, Strategie, Markt- und Wettbewerbsanalyse
Educational background for Christian Listmann
Media System Design
h_da Darmstadt (Fachbereich Media)
BWL, Online-Marketing, Projektmanagement, Informatik, Design
Languages
German
First language
English
Fluent
Spanish
Basic
French
Basic