Rena Barlow

Created a turn key role in charge of marketing strategy, event sales and communication management processes, to drive top line growth

•Responsible for development and implementation of digital campaign and social media strategy, in addition to measuring and reporting its value to executive management as part of the global Branding and Marketing Communications Team • Duties include: management and briefing of creative agency; securing assets; alignment with local market and internal stakeholders (e.g., product, retail, operations, F&A, etc.); training of boutique staff and customer relations; and, management of digital media budget

• Provided communications strategy, counsel, crisis support as well as develop and implement differentiated branding programs for leading b2b technology and digital entertainment brands • Supported and direct edaccount teams in the development, coordination, execution and administration of public relation campaigns using traditional and digital tools

• Coordinated incoming and earned media, that included implementation of media hotline, coverage tracking and reporting; Organized media tours; Staffed media opportunities; Managed analyst relations programs • Produced and edited materials such as press releases, fact sheets, pitch letters, FAQ’s, briefing and messaging documents, executive bios, presentations and recap reports

• Managed overall office organization, reception and completed special projects as needed • Played key role in orchestration and preparation for office relocation in early 2004 • Provided administrative assistance to multiple executives

• Supported co-founder with public relations and marketing client work and administration • Responsible for assembling and distributing press kits, follow-up phone calls, researching editorial opportunities and assistance with new client acquisition • Actively participated in client meetings; Staffed photo shoots, television interviews and events

Completed Spanish language and culture immersion program, Barcelona, Spain

Economic theory; Spanish language focus