Isabel Pereira

• Sharing sales and marketing expertise in a client-facing role, with responsibility for evaluating company pitches and providing recommendations and feedback to increase client potential to win new contracts

• Developing and implementing a marketing strategy for DealGlobe focusing on increasing the number of merger and acquisition deals between Chinese investors and European businesses • Creating and executing the customer relationship management strategy to improve customer loyalty and retention Key achievements • Introducing monthly networking events with key stakeholders and potential clients • Launching the DealGlobe app and managing online content using WordPress

• Driving consumer marketing research and insight projects for L’Oréal UK&I, focusing on brand awareness, data analysis and segmentation Key achievements • Generating valuable qualitative and quantitative data, providing insight which facilitated creation of new segments of consumers • Presenting research results to the Board of Directors, with team suggestions adopted by various divisions

Overseeing product development, brand strategy, campaigns, activation and communications; Providing strong leadership across a team of 6 people and effectively controlling a budget of 8million pesos; Implementing CRM and segmentation strategies; Managing seasonal NPD projects through full lifecycle, Providing training and support materials to maximise sales; Planning and delivering 10 campaigns per year, increasing sales by 20% in a competitive market; Promoting activation of different brands and categories

Spearheading global relationship marketing, strategic projects; Conducting, analysing and reporting on market research, including both qualitative and quantitative research, focus groups and interviews; Building both brand and product strategies; Developing and activating both online and offline communications for internal and external stakeholders; Creating global brand guidelines and communication tools for local implementation and driving brand awareness; Controlling marketing budget of 1.5million Reais

Successfully managing and delivering numerous projects during rotations in different business functions, including HR Leadership, Sustainability and Relationship Marketing