Isabell Stein

Strategic projects & business management in the global Digital Consumer Platform unit: - Strategic plan definition and key priorities execution across business units - Implemented transversal App Ecosystem strategy for the digital consumer - Business operations mgt. (+ 400 FTEs) including performance & talent mgt., internal comms & event mgt., team building & cultural activities, budget… - Innovation scouting in the digital ecosystem & strategic partnership opportunities mgt.

Leading global transformational initiatives within the Chief Commercial Digital Office aiming to accelerate digital services revenues (B2B & B2C) and to drive Telefónica’s transformation: - Strategic assessments for C-level executives (trend analysis & competitive assessment, portfolio prioritization, partnership strategy, …) - Internal transformation projects for digital business areas (IoT, Cloud, Big Data, Blockchain,...) - M&A and Venture Capital operations & post-closure transformation initiatives

Responsible for establishing strategic Partnership agreements to identify new digital business opportunities: - Trend analysis in the CDN & video space and partnership strategy definition, including respective business model and POC studies with local business units - Negotiated and established win-win partnerships by aligning internal and external stakeholders (product development, marketing, finance…) - Relationship Mgt. with established partners covering financial, operational and commercial topics

Marketing & Business Development of IT Services for global accounts mainly focused on payment services (acquiring switching, POS device management and related telco services): - Defined marketing plan and pricing model for ICT services (IT platforms, Payment services) - Analyzed new market entry assessments and defined business case, partnership models and GTM (e.g. Brazil) - Supported local business units in presales and sales activities (proposal and RfP creation, product demons, contract negotiation)

Strategy Consulting covering p project team & delivery mgt. & client relationship mgt.: (Financial Services & Tech industry) - Defined global commercial model for multinational customer segment - PMO of Service Management Center creation for multinational customers - Defined business plan for a consumer finance division - Executed global post acquisition transformation program - Strategic plan in private banking sector

- Led capital market projects and related tasks: e.g. product analysis, bond and credit line negotiations, brochure development and update, road show organisation, internal and external communication of closed deals - Managed client and stakeholder relationships (with rating agencies, banks and investors) and respective communication

- Established currency risk management for the Central European region and associated group companies in Germany, Austria and Hungary; defined and implemented respective process procedures - Managed currency hedging for the Group’s regional companies; monthly exposure: €15m

Entrepreneurship, Strategy and Marketing

Finance & International Marketing