Isabella Kiesslich

- I identify solutions to attract and engage new customers and optimize the conversion rate using behavioural science - I define strategies that revolve around customers looking at who they are, how they behave, what they need and how a business can create added value for its customers - I promote and constantly optimize online marketing campaigns on Google, Facebook and other social media channels

As project manager I build up our online shop from scratch and developed it into one of the most successful online shops in DE, AT and CH, Analyse the customer journey incl. content performance and define improvements to optimize user’s shopping experience, Responsible for product communication incl. content planning and creation of content online and offline, Plan, implement and monitor online marketing campaigns, Analyse markets and relevant competition, functioning as a product management advisory

- I research user needs and define possible content solutions along the customer journey to attract new users, keep them engaged and optimize the conversion rate, - I am responsible for the monthly content performance report to evaluate which content is most relevant to the Swarovski Professional user group and presents most value to the business - I closely monitor the coopetition and market developments to discover new content opportunities

Was responsible for leading, budgeting, planning, executing and controlling marketing automatization campaigns, Designed and programmed newsletter templates and corresponding landing pages, Clients incl. Samsung and Riverbed

Created online profiles for different departments on the company’s website, Designed presentations to best communicate information to the CTO, Translated content from German to English

Was responsible for leading, budgeting, planning, executing and controlling email marketing campaigns, Designed and programmed newsletter templates and corresponding landing pages, Clients incl. Daimler and Mettler Toledo

Created a marketing plan for the electric car A Class E-CELL, Developed a competitive analysis for electric cars, Supported the market launch of the electric car and worked interdivisional with different departments such as development, design, production, controlling

Coordinating the different event teams, responsible for coming up with new ideas and managing events for foreign students

Strategic Management & Leadership Competencies, others: Marketing Research, Buyer Behaviour, Marketing & Pricing Strategies

Marketing, Psychology, PR

Marketing and Strategic Management, topic bachelor thesis: Brand Communities as a Competitive Advantage

Proven and certified language skills (IELTS certificate)

Mathematics, German, Psychology