Ivan Pukan

Angestellt, Director Group Innovations and Global Brand Staropramen, StarBev
Prague, Tschechische Republik

Fähigkeiten und Kenntnisse

I am an international marketing executive with 15+
Ukraine
Poland
Turkey
Czech Republic
Slovakia
Romania
Hungary
Lithuania
Latvia and Estonia with extensive experience in ru

Werdegang

Berufserfahrung von Ivan Pukan

  • Bis heute 14 Jahre und 11 Monate, seit Sep. 2010

    Director Group Innovations and Global Brand Staropramen

    StarBev

    Responsible for driving the innovation processes and pipeline at global level, as well as supporting the international development of the flagship brand Staropramen

  • 1 Jahr und 11 Monate, Sep. 2008 - Juli 2010

    East European Marketing Director

    Tchibo GmbH

    A German family business of EUR 3+bil size, established in 1949 with a unique Coffee & Coffee Bar & Retail business model. Tchibo moved to Eastern Europe in 1991. At the end 2007 the Tchibo Board decided to create separate EE structures with the objective to generate top line growth for the total company. While German Tchibo revenue consists of 80% Retail and 20% Coffee, the EE revenue is highly dependent on Coffee, whereas Retail is a new concept to be explained and penetrated

  • 4 Jahre und 4 Monate, März 2004 - Juni 2008

    Category Director Marketing Salted Snacks EEMA & Baltics

    Kraft Foods International

    Salted Snacks represented one of the key growth engines for Kraft EEMA with profitability significantly above the level of core Chocolate Confectionery business. However, due to lack of experience with Salted Snacks the key business challenge was a) quality inferiority vs. the key competitor Frito Lay, b) a weak Estrella / Lyuks / Cipso brand image and not working communication, c) under proportional performance in a highly growing Corn Chip segment.

  • 4 Jahre und 2 Monate, Okt. 1999 - Nov. 2003

    Marketing Director

    Intersnack a.s.

    German family owned business, #2 in the Salted Snack category in the continental Europe, following a global leader Frito Lay (PepsiCo).The company entered Central European markets in early 90’s. The key strategic challenges were to identify local consumer insights, taste profiles and quality expectations to position the Intersnack local and international brands to a leading market position

  • 1 Jahr und 1 Monat, Okt. 1998 - Okt. 1999

    Marketing Director

    Intersnack s.r.o.

    Profit and volume responsibility, total portfolio: Slovakia, Wolf, Chio and POM-BAR Savory Snacks Marketing research, Communication strategy, advertising & promotion and personnel management

  • 4 Jahre und 1 Monat, Sep. 1994 - Sep. 1998

    Group Brand Manager

    Kraft Foods International

    Profit and volume responsibility, total portfolio: Figaro Tablets, Countlines, Pralines, Wafers, Sugar, Confectionery, Malabar chewing gum

Ausbildung von Ivan Pukan

  • 1 Jahr und 10 Monate, Sep. 1992 - Juni 1994

    Public Administration

    Academia Istropolitana

  • 10 Monate, Sep. 1991 - Juni 1992

    Neuron Networks

    Slovak Technical University

  • 4 Jahre und 10 Monate, Sep. 1986 - Juni 1991

    Medical Electronics

    Slovak Technical University

Sprachen

  • Englisch

    Fließend

  • Russisch

    Gut

  • Tschechisch

    Gut

  • Slovak mother tongue

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