Ivan Pukan

Responsible for driving the innovation processes and pipeline at global level, as well as supporting the international development of the flagship brand Staropramen

A German family business of EUR 3+bil size, established in 1949 with a unique Coffee & Coffee Bar & Retail business model. Tchibo moved to Eastern Europe in 1991. At the end 2007 the Tchibo Board decided to create separate EE structures with the objective to generate top line growth for the total company. While German Tchibo revenue consists of 80% Retail and 20% Coffee, the EE revenue is highly dependent on Coffee, whereas Retail is a new concept to be explained and penetrated

Salted Snacks represented one of the key growth engines for Kraft EEMA with profitability significantly above the level of core Chocolate Confectionery business. However, due to lack of experience with Salted Snacks the key business challenge was a) quality inferiority vs. the key competitor Frito Lay, b) a weak Estrella / Lyuks / Cipso brand image and not working communication, c) under proportional performance in a highly growing Corn Chip segment.

German family owned business, #2 in the Salted Snack category in the continental Europe, following a global leader Frito Lay (PepsiCo).The company entered Central European markets in early 90’s. The key strategic challenges were to identify local consumer insights, taste profiles and quality expectations to position the Intersnack local and international brands to a leading market position

Profit and volume responsibility, total portfolio: Slovakia, Wolf, Chio and POM-BAR Savory Snacks Marketing research, Communication strategy, advertising & promotion and personnel management

Profit and volume responsibility, total portfolio: Figaro Tablets, Countlines, Pralines, Wafers, Sugar, Confectionery, Malabar chewing gum