
Ivan Pukan
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Ivan Pukan
- Bis heute 14 Jahre und 11 Monate, seit Sep. 2010
Director Group Innovations and Global Brand Staropramen
StarBev
Responsible for driving the innovation processes and pipeline at global level, as well as supporting the international development of the flagship brand Staropramen
A German family business of EUR 3+bil size, established in 1949 with a unique Coffee & Coffee Bar & Retail business model. Tchibo moved to Eastern Europe in 1991. At the end 2007 the Tchibo Board decided to create separate EE structures with the objective to generate top line growth for the total company. While German Tchibo revenue consists of 80% Retail and 20% Coffee, the EE revenue is highly dependent on Coffee, whereas Retail is a new concept to be explained and penetrated
- 4 Jahre und 4 Monate, März 2004 - Juni 2008
Category Director Marketing Salted Snacks EEMA & Baltics
Kraft Foods International
Salted Snacks represented one of the key growth engines for Kraft EEMA with profitability significantly above the level of core Chocolate Confectionery business. However, due to lack of experience with Salted Snacks the key business challenge was a) quality inferiority vs. the key competitor Frito Lay, b) a weak Estrella / Lyuks / Cipso brand image and not working communication, c) under proportional performance in a highly growing Corn Chip segment.
- 4 Jahre und 2 Monate, Okt. 1999 - Nov. 2003
Marketing Director
Intersnack a.s.
German family owned business, #2 in the Salted Snack category in the continental Europe, following a global leader Frito Lay (PepsiCo).The company entered Central European markets in early 90’s. The key strategic challenges were to identify local consumer insights, taste profiles and quality expectations to position the Intersnack local and international brands to a leading market position
- 1 Jahr und 1 Monat, Okt. 1998 - Okt. 1999
Marketing Director
Intersnack s.r.o.
Profit and volume responsibility, total portfolio: Slovakia, Wolf, Chio and POM-BAR Savory Snacks Marketing research, Communication strategy, advertising & promotion and personnel management
- 4 Jahre und 1 Monat, Sep. 1994 - Sep. 1998
Group Brand Manager
Kraft Foods International
Profit and volume responsibility, total portfolio: Figaro Tablets, Countlines, Pralines, Wafers, Sugar, Confectionery, Malabar chewing gum
Ausbildung von Ivan Pukan
- 1 Jahr und 10 Monate, Sep. 1992 - Juni 1994
Public Administration
Academia Istropolitana
- 10 Monate, Sep. 1991 - Juni 1992
Neuron Networks
Slovak Technical University
- 4 Jahre und 10 Monate, Sep. 1986 - Juni 1991
Medical Electronics
Slovak Technical University
Sprachen
Englisch
Fließend
Russisch
Gut
Tschechisch
Gut
Slovak mother tongue
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