Ivan Ruiz Gonzalez

Experienced Project Manager / Business Analyst. Highly skilled in Search Engine Optimization (SEO), E-Commerce, Online Marketing, Data Analysis, Digital Analytics, Business Intelligence and traffic growth from multiple digital channels. Co-Managing a portfolio of 14 + Websites in different niches / industries such as: Pharmaceutical, Education, Legal and Professional documents, Shipping services, Bus travel and others. Looking to Develop our business through affiliations.

- Responsible for digital analytics realted to eCommerce in the bus travle industry (affiliate) - Laison with major bus ticket partner in Mexico - Developing, appliying and monitoring content and SEO strategies in the competitive travel industry - Responsible for Monetization through Adsense and affiliates

- Developed SEO strategy and implementation. - Copywriting, Keyword research, Link Building and Web Analytics. - On-Page and Off-Page Optimization. - SEO Consultancy: OnPage and Off-Page. Advising new and existing websites about how can they increase their Organic traffic and conversions. Web Analytics best practices and reporting. - SEM/SEA: Campaign development, monitoring and optimization.

Sony Geschäftswelt Mexiko (Marktanalyst für Digitalkamera und Car Audio Zubehör) Aufgaben: 1. Bestandskontrolle, Umsatzauswertung und Einkauf (Vorausberechnung) 2. Umsatzentwicklungsstrategie 3. Unterstützung der Verkaufsabteilung 4. Network für Car Audio Produkte (Kunden: Nissan, Renault, Seat; Ford, VW und Car Audio Händler 5. Kontaktperson mit Produktionswerk in Japan und Tijuana (Mexiko)

- Corporate Finance - Marketing Research in International Business - Developing and Implementing Global Business Strategy - International Financial Management