Ivan Stoykov

Senior Product Manager — Gombashop Leading product development for a SaaS e-commerce platform, focused on Product-Led Growth and integrations. Key achievements: - Launching PLG features improving onboarding, activation and customer adoption - Building AI add-ons and automation tools for merchants - Leading integrations with logistics, payments, and translation services - Managing the end-to-end product lifecycle from discovery to launch - Aligning product roadmap with revenue growth and CLV

Product Portfolio Manager — Darik Digital Built and scaled a digital-first media portfolio from the ground up. Achievements: - Launched multiple platforms including Darik.bg and Dsport.bg - Increased company revenue by 80% YoY - Built cross-functional teams across product, sales and editorial - Developed innovative advertising products for digital media - Managed product strategy, portfolio vision and P&L

Product Manager — Nova Broadcasting Group (Netinfo) Managed product development for Nova.bg, Nova Play and Vbox7, platforms reaching 80% of Bulgarian internet users. Achievements: - Grew audience 20% YoY - Increased advertising inventory 10% annually - Introduced data-driven editorial workflows using analytics - Built Live TV clipping tool used by multiple teams - Led distribution strategy for digital video platforms