Ivan Zgela

- Developing and executing lead generation strategy for IT business areas - Defining and leading implementation of content marketing tactics - Creating and maintaining owned media and digital channels - Setting up and communicating value propositions to enterprise clients in financial, IT and other industries - Developing and implementing marketing strategy of in-house solution for data masking/anonymization

- International development of value proposals for power energy market - Market research, competitive analysis and strategy development - Acquisition of global accounts using digital technology and sales visits - Implementation of digital marketing activities through personally developed website - Lead generation and customer nurturing from contact to post sales phase - Contribution to revenue increase in short period of time

Responsibility and management for the life cycles of two product groups; Product support to worldwide subsidiaries; Continuous analysis of product value chain to improve performance of current and allow introduction of new product groups; Coordination and online marketing activities involving cooperation between departments; Communication of product aspects at strategic important fairs in Germany; Leading internal product and strategy trainings

Developed strategy for the heavy duty connectors product line; Conducted market research and business analysis of the industrial connectors market; Supported senior management with organic growth plans; Coordinated new product development; Prepared presentations and documents for M&A activities; Prepared sales forecasts for global markets; Drove the operational execution of both short- and long-term business plans

Marketing