Ivelina Zlateva

I am identifying and implementing digital first innovations, developing online campaigns and creating optimised content.

As a lead for Sagrotan I was responsible for: -Driving growth: Developing the innovation roadmap through insight generation and opportunity assessment -Bringing to consumer new product launches and product upgrades -Collaborating & managing multiple cross-functional teams from the the technical to the commercial field -Creating the media pipeline: creation of TV and digital creatives, continuous content optimisation and campaign analysis -Leading and motivating 1 Junior Brand Manager

I am responsible for the biggest retail category of the company in Germany, Austria and Switzerland. My focus is on strategical positioning of three company-owned brands in the same category; the creation of the innovation pipeline; and the execution of the mid-term innovation projects: from concept, through development, to launch campaign.

Marketing management role for Northern and Eastern Europe covering 28 European markets and the Travel Retail export business. I had broad scope of responsibilities over multiple food categories (snacks, quick hot meals, base tomato products, oriental food, beans and pasta) and several brands - Heinz, Kraft, Planters and Amoy.

Central team role. My focus was the commercial execution of supply chain cost saving projects. My contribution was to ensure that supply chain transformations on European level will be executed without disturbance of retailers or consumers.

This role was highly valuable to introduce me to the FMCG business. My deliverables were project map creation and rationalisation analysis of multiple markets and factories portfolios.

The role focused on financial queries resolution with retail customers in Northern Europe. It is part of the Accounts Receivable team in the Finance department.

I followed 3 master programs to broaden my perspective: Marketing Management where I was the top student Brand Management System Dynamics Model building Group Model Building Financial Regulation

Finance of international trade Project financing International financial policy Bank operations Stock markets functioning and strategies Mater thesis: Role of trade credit as free working capital for SME

Project management Entrepreneurship E-business Marketing Management and Communications Intercultural communications in business My graduation project was building a business model for the development of online multi-sided platform for meeting entrepreneurs and investors.

International trade operations International Marketing Geo-economics Business Economics Management