Ivo Tateo

Self-employed trade advisor specialized in international sourcing of FMCG for import, marketing and distribution global retail channels (online, supermarkets, discounters) providing - Business Plan Development - Supply Chain & Distribution consultancy - Marketing & Pricing strategy consultancy for companies looking to import or export food.

- Retail KAM & Acquisition, Brand Development - Definition of APAC Distribution strategy, Revenue & Budget - Negotiation of Contractual Terms, Prices, Marketing Initiatives - 30% Business Growth CBC is an international consulting company with professional consultants and state-of-the-art facilities in Bern, Beijing, Shanghai, Guangzhou and Mumbai. At CBC I have been trusted with the Development of foreign brands in China, mostly following one big European Food Producer in its APAC Business Development.

- Covered Categories: Sweets & Confectionary, Bakery, Dairy, Delicatessen, Frozen, Beverages - Assortment Building & Category Management including financial performance analysis - Global Sourcing with proven track record of outstanding international & local negotiations - Leading a team of 8 people Metro China is a member of METRO GROUP. My duty is to coordinate contractual conditions with local food suppliers and to organize procurement of food from all over the world.

- Covered Categories: Spirits, Processed Meat, Frozen, Dairy, Delicatessen (Cheese) - Planning and implementation of customer-oriented international cooperation projects - Negotiations on corporate level with international counterparts (global food suppliers) - Global strategic supplier management & Business plan development. Coordination of international Supplier-Retailer Workshops; Responsible for international coordination, implementation and fulfillment of strategies on local level.

- Covered Categories: Wines & Soft Drinks, Canned, Coffee, Soluble drinks, Dairy, Deli, Frozen - Supplier Management, Assortment building, Own Brand Management, Promotion planning - Coordination with German head office on national & international negotiations - Reporting directly to Purchasing Director My main duty has been to ensure the success and profit of my assigned categories’ products.

Responsible for international relations and coordination of main activities at the 1st and 2nd edition of the Mediterrante International Film Festival, where I have been managing finance and budget of the festival including movies’ negotiations and travels’ cost management, leading a team of 8 people, reporting directly to the Festival’s President. References available on request.

At Neureuter, publisher of international trade fairs’ online and printed marketing media, I have been responsible for sales’ development and marketing strategies implementation through acquisition of brand new clients on international level, including important key accounts with more than 10% sales’ weight within segment. References are promptly available on request.

Outstanding university projects concerning (among others): marketing, social trends (statistics), metropolitan development, and managers’ communication patterns (also thesis’ subject). Excerpt titled “Orientalismus: Mediale Diskursivierung der Parallelgesellschaft“ published in the year 2009.