Jaap le Poole

At Tradeplace, a commerce platform and SaaS provider, I improved user and onboarding campaigns for international clients such as Miele, Inventum and Haier and retailer users across Europe. I developed a new online portal user experience and a customer-centric proposition, prepared and attended trade shows, conducted user interviews and improved the application of HubSpot.

I helped FedEx Europe develop an e-commerce proposition by launching and managing the Nordic and Benelux retail networks with partners such as PostNL, Instabee and Mondial Relay, participated in a European advertising and customer engagement project, developed local digital campaigns, improved the ROI of trade shows, influenced decisions with consumer profiles, implemented improvements in the Nordics-Benelux marketing team’s way of working and I led the European Marketing Sustainability group.

To support the growth and professionalisation of Dimensio, I lead the set-up of the new marketing department that included a marketing coordinator and was responsible for five brands. We focused on improving basic marketing processes, strategy development, starting the implementation of new e-commerce platform, executing a key corporate communications project and improving customer focus.

I helped RadarVertige grow by developing and executing a B2B marketing strategy in co-operation with the sales team. Activities included market research, executing a customer focused strategy development proces, developing brand strategy proposal, implementing Hubspot sales tool and prepping for marketing automation, developing customer and relationship events, social media management, agency selection, webanalytics and collaborating with Radar Group communications colleagues on group projects.

As a B2B marketing all-rounder I attracted SME & corporate customers in The Netherlands and Belgium and improved customer experience. Activities include online marketing (SEO, SoMe, Google Analytics, website improvements), strategy development, creating multi-channel campaigns, event organisation, copywriting for, liaison with agencies, content creation, press releases, rebranding, department planning and budgeting, marketing automation, collaborating with sales and internal communications activities.

Projects: - Rituals Cosmetics: E-commerce strategy research, content marketing campaign development. - ZEEF.com: ambassador. - Bucket Buddies, social media campaign & copywriting. - 2Value, content marketing consultant. - ABN AMRO Bank, content creation coordinator. - Mariska Meijers design studio, online marketeer. - Plusopia.com, strategy consultant. - Media Initiative Europe, social media strategy development.

As founder of Color Objects, I defined and created the Color Objects concept. I wrote nearly 300 pieces of content (of which many interview based), coordinated an international team of expert contributors and promoted the content using social media and email. Also, I created a new network of partners throughout the Netherlands, Germany and Belgium.

As procesmanager I specialised in the internal communications of proces information, having a range of positions, up to manager level. Amongst others, I have implemented new CMS systems, lead operational teams, created project management departments, modeled entire financial institutions and guided regulatory applications for approval by the Dutch National bank. I have copywritten, edited or reviewed approximately 2000 processes including a host of customer processes.

I helped develop the three year trade marketing strategy by delivering research based quantitative and qualitative consumer & customer insights.

Kriterions more than 40 employees welcome over 200.000 visitors a year. I was treasurer of the board and lead the financial committee. I upgraded the committee from a group that just counted the weekly revenues, to a team that covered a wide range of financial tasks. And they learned to keep the treasurers policy in check. Besides being treasurer, I did operational tasks ranging from projection to bartending and cleaning toilets.

How do science, technology and society interact with each other? This study explores scientific and technological culture to learn about it's impact on society and vice versa.