Jacek Powalka

Strategic and Brand Marketing for B2B online marketplace present in 29 countries. Content Marketing, employer branding, PR & CSR and restructuring. Managing the team of 38 people.

Managing Marketing of InPost Parcel Lockers service in United Kingdom and Product Development and Customer Experience of all services of Integer.pl Group Globally (17countries)

I. Analytical CRM – Segmentation Strategy, Business Intelligence - predictive modeling, Customer Data Enhancement II. Retention & Loyalty Tools Development – Handset Upgrades, Alternative Retention Tools, Loyalty Rewards Program III. Customer Lifecycle Management with the use of Campaign Management capabilities – channel management, direct marketing campaigns Managing team of 10

Developing strategy and managing customer retention tools development at Orange. Recognized as a Customer For Life Competence Center for Orange Group. Negotiations leader on Management Board Level with biggest companies on the Polish market. France Telecom Service Network Leader: Loyalty Programs and Retention Tools. Managing team of 7 employees and 2 project teams internationally, reporting directly to the president of Orange Group.

Responsible for: Managing CRM initiatives point based program 5 PLUS, handset replacement program, active and reactive retention and up-selling campaigns based on the life-stage marketing approach. Developing and executing marketing plan to maximize customer lifetime value and profitability in ATL, BTL and internal marketing. Managing team of 12.

Pizza Hut and KFC home delivery sales and marketing, products portfolio development and implementation, introducing ATL and BTL campaigns, Local Store Marketing calendar and budget planning; customer data management; PR of new store openings, event marketing. First Prize Winner in B2C category for loyalty campaigns, International Direct Marketing Festival Boomerang in 2000, 2002 Special distinction for the best marketing campaign Who delivers?, International Advertising Festival Crackfilm 2000

eCRM

Marketing and Media Management