Jaco Aucamp

Analyze digital media performance, brand perception, and sentiment across channels. Compare competitor strategies and recommend adjustments. Assess global/local campaigns and media traction. Provide insights on visual assets to guide creative direction. Identify trends to drive sales. Interpret visual content data for actionable insights. Strengthen brand equity through strategy. Collaborate on data-driven marketing. Optimize visual assets and social media for luxury perception, awareness, and sales growth.

• Manage the P&L and align with commercial team in building the Annual Trading Calendar & budget • Deliver high quality, efficient traffic to site and manage site optimization through MVT & CRO strategies • Build an ecommerce range strategy with head of buying and merchandising & senior merchandisers • Deliver best-in-class customer journey across all digital touch points via mobile, desktop and stores • Define and own the digital roadmap and ensure development is prioritised by key value drivers

• Lead the online 5-year acceleration strategy in North Africa, Middle East and Russia • Full P&L responsibility for ecommerce distribution channel in all markets • Drive online revenue by optimizing site experience, CRO, AOV and enhancing on-site personalization • Develop and implement strategic initiatives to positively impact KPI using site analytics and A/B testing • Lead the CAB ensuring the implementation of new site functionality, or solutions are correctly prioritized

• Establish and execute the strategic direction of the ecommerce merchandise to maximize turnover • Managing and leading a team of category managers, buyers, planners and data specialists • Establishing and executing product strategy, identify and onboard product/brand suppliers to drive growth • Manage all aspects of supplier relationships viz. strategic direction, performance and overall profitability • Select products to highlight in ATF & BTF marketing campaigns & initiatives

• Develop and maintain a clear product roadmap to deliver and drive value across these products • Contribute to the core product’s life-cycle-management, with a focus on medical and/or pharma sectors • Establish long-term partnerships with clients and find innovative solutions on complex IT requirements • Generate and articulate added value that our solutions deliver to the client • Drive the continuous innovation of our core product lines and its ALMP specific extensions

• Collaborate Product Managers to understand the business case and required deliverables • Partner with Product Management and R&D stakeholders to create and execute robust portfolio plan • Manage digital strategy and roadmap, and effectively delivering product features and benefit • Prioritize the backlog to deliver solutions and features that meet customer needs in an efficient manner • Determine the best requirements and priorities to deliver the maximum benefit for customers

• Define business and technical requirements, epics and stories for these selected platforms • Gather and manage product feedback through surveys, user testing, analytics tools, and A/B testing • Conduct data-driven business and market analysis to support business case creation, validation and value • Direct contact to the customer: technical implementation, advice and optimization • Ongoing control of the quality and timeliness of the technical integration