Jacob Chen

• Proposed brand position and architecture of client's 5 sub-brands, developed customer insight framework and competitor analysis • Created IoT market and competitor research for 3 prototypes from client • Created social media performance analysis for 2 consecutive months, utilizing social media listening tools and platform APIs • Increased social media reach and community engagement by proposing content and UGC (User Generated Content) online campaign ideas

• Researched and wrote creative briefs on hidden gem locations across major cities in Asia in order to support copywriting team and production plan development • Developed 12 local partnership for video production in one month • Led a production team of three people, conducted 10 interviews and assisted in production logistics

• Created market research of consumer behavior across three channels, cooperated with a team of four people and interviewed consumers and sales assistants in order to understand performances of different channels • Researched brand preference and consumer behavior of target audience by interviewing consumers and using online questionnaires in order to support company's strategic decisions

• Coursework: Managing Creativity, Management of Fashion Companies

• GPA: 3.48 • Minor in Arabic Language