Yuki Yamauchi

• Conducted market opportunity assessments, identifying key customer roles. • Advocated for B2B marketing and sales improvements, aligning strategies with customer needs. • Optimized competitive analysis with AI automation, reducing time by two-thirds and boosting efficiency. • Crafted website restructuring recommendations to enhance customer experience from survey insights and user journey evaluations.

• Led cross-departmental collaboration with Sales, PR, and R&D teams to spearhead sustainability initiatives. • Developed 10+ marketing claims and drafted 5 sustainability campaign ideas. • Led strategic planning and execution of customer presentations to align with their sustainability goals. • Built partnerships with 10+ key retailers, reinforcing sustainable product offerings.

• Managed three laundry detergent brands with $760M annual revenue. • Oversaw $100M budget, focusing on cost-effective media planning and digital marketing. • Delivered weekly market analysis and pricing recommendations, aligning strategy with trends. • Executed 15+ B2C campaigns annually, driving brand awareness and sales growth per KPIs. • Led cross-functional projects, collaborating with 20+ agencies for effective campaign execution.

Exchange Semester: Relevant Coursework: Advanced Time Series Analysis.

• Relevant coursework: Econometrics, Mathematics, Machine Learning in Econometrics • Master’s Thesis: Minimum Wages and Their Effect on Wage Inequality in the US. • Gained proficiency in Python, R, and Stata for data analysis and econometric modeling.

Exchange Semester: Completed an intensive study in Economics to support dissertation research.

• Relevant Coursework: Intermediate Econometrics, Economic Statistics, Business Organization, Corporate Strategy, Consumer Behavior. • Dissertation: Empirical Analysis on Income Gap Between Immigrant Groups in the US (A*).