Jacopo Butti

 Develop the North America brand strategy for the Poltrona Frau, Cassina and Cappellini brands  Conceptualize and manage sales support materials for regional sales managers, dealers, and Flagship stores  Analyze monthly sales reports and recommend changes to the product mix for the U.S. market based on performance  Implement the first semi-local advertising campaign with national magazines and local disribution  Prepare sales team support on new products, pricing, and layout for I Saloni

Managed the U.S. northeast region wine importer accounts, representing 20% of the United States business  Developed new trade lines with existing customers to grow relationships  Regularly communicated with customers to ensure satisfaction and develop new solutions to challenges they faced  Won four new accounts, increasing the business by 70 containers annually  Re-won the account with a former customer, representing 35 containers annually

Marketing and Adversiting