Jacyln Ong

• Global digital marketing role that collaborates with stakeholders from global, regional, country marketing and cross-functional teams to construct targeted, compelling end to end digital campaigns and experience that is well-aligned to the core business strategy – ranging from paid media, social, search, content marketing, web and SEO. • Identify risks, gaps and opportunities in existing digital projects, campaigns and initiatives.

• Work collaboratively to drive the success of Genting Rewards Alliance (GRA), an integrated loyalty program currently focusing on international markets, MY, PHP and HK. • Drive retention and acquisition of new loyalty members, through the development and execution of marketing plan with agencies, focusing on digital. • Provide insights and analytics reporting to further enhance the quality of marketing for loyalty programs for internal stakeholders and relevant parties.

• Regional digital marketing role covering Southeast Asia and Northeast Asia zone. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with the goal of improving awareness and increasing revenue conversions. • Manage vendor relationship with Regional Digital Agency and media vendors – evaluating the agency professional performance and progress against digital performance targets.

Responsibilities • To work across multiple campaigns and products within Astro, proposing, managing and executing digital marketing strategies which help the company to grow our business, achieve our objectives and increase revenue. • To be involved in all aspects of digital from market research and analysis, creative marketing strategy ideation and presentation, managing the digital agencies (media & creative) on the campaign at hand, strategy implementation and solution delivery.

To develop and execute highly engaging / innovative integrated marketing communication programs targeting the Consumer Segment that result in acquiring, retaining, and reactivating Consumer-to-Consumer Sellers and Buyers

Responsibilities • Communication Planning and Implementation • Define and drive marketing messages for C2C programs leveraging the appropriate blend of marketing channels, including online, email, social, print, TV, radio, direct mail, and live events • Primary and secondary Consumer research e.g. Usage & Attitudes / Barrier & Driver studies, consumer satisfaction surveys, competitive / category analysis, etc • Social Media Community Management - managing the #6 Malaysian brand in Social Media

In charge of the marketing activities of InfoConnect and its 2 subsidiaries - Branding, formulation and execution of corporate EDM, event management and website development and upkeep