Jairo Pachon Chaves

Managing Director, incharge of the introduction of PervasiveEgde UK into Colombia. Opening the mobile content market via partnership withy the Colombia FA licensing exclusively the SMS content for the Colombian market in Colombia and internationally. Started to develop different segments withing the communications via SMS internally and externally in Companies through Mobile Marketing, using and developing applications to satisfy local requirements.

Developing the different business units within the football industry in Soith America as well as working with Federations on the European scenario, Working closely to TV right companies as well as promoting frinedly games at federation level. Expanding the company operations into the Arab countries as they have great opportunities for South American footballers too at agency and representation level.

Country manager. I was in charge of opening and introducing this brand into the UK as well as Portugal and Spain. The company did very well for the first few years but decided to close its operations in Italy where 70% of business revenues were created, therefore forcing the other European businesses to follow suit. I was a one man show in the UK, Spain and Portugal, having learned and enriched myself with experience and knowledge from this interesting and very competitive industry.