James Dudley

Helping to define Brand purpose, creating brand identity and designing brand touch points. Supporting external agencies as a freelance Creative Director.

Teaching a single-semester programme focusing on Purpose lead brand development from first principles to the formation of a brand platform, naming, scripting the brand story, creating brand identity, making brand films and designing brand touch points.

Creative Direction for all major projects undertaken by Switzerland’s largest exhibition, event and retail company. Development and presentation of creative concepts for a range of high profile clients including Victorinox, Vodafone, FIFA, Chevrolet, Doha Asian Games. Responsibilities also include new business acquisition and client development. Brand building for Messerli AG.

Designing exhibits and installations for BMW and MINI at the five Global “A” Motorshows. Including Paris 2002, Geneva 2003 and Frankfurt 2003. Won 2004 DDC Gold award for MINI Geneva. Designed the trophy and the stage set and lounge environment for the BEST 2003.

Designing a wide variety of environments from Museums to Motorshows. Brand experience: Opel and Chevrolet at the major Motorshows which included Commercial Vehicles at the Frankfurt Motorshow 2000,IAA 2001 Geneva Motorshow 2001 and 2002 Work on Non Motorshow projects including The Electriciens Romands Pavilion at Swiss Expo (winner of visitors favorite pavilion), an exhibition at the Swiss Transport Museum and an installation at the VW brand world Auto Stadt.

Ran own Design Studio with 3 assistants supplying Production Agencies with design expertise in exhibitions and installations.