James McLoughlin

My role at Claneo focuses on strategic and technical SEO consultancy. I help businesses make their websites more search engine and user friendly in order to acquire more organic traffic and acheive their business goals.

- Responsible for definition & implementation of SEO strategy across 9 sites - Internal linking strategy & site architecture - Site speed improvements - Server log file analysis & crawl optimisation - Schema.org structured data mark up - Internationalisation including hreflang implementation - Regular site audits/health checks - Link toxicity analyses - Defining and implementing local SEO strategy - Analysis & reporting on KPIs - Managing external agencies

- Team lead for SEO. Managed team of international SEO executives. - Lead the implementation of SEO strategy across nine markets and two brands (Helpling in AE, AU, DE, FR, IT, NL and SG. Hassle.com in UK and IE). - Technical and on page improvements across all websites. - Content marketing projects in collaboration with PR/comms. - Tested Facebook Instant Articles and AMP on blogs. - Optimising app listings for iOS and Android.

- Web project management including set up of international road safety advocacy website and restructure of main charity site. - Increased organic traffic to Brake websites by improving content, site structure and backlink profile. - Managed Google Adwords account. - Wrote content for web, social media, e-learning and campaigns material. - Media relations: providing reactive quotes for local, regional and national print media and delivering broadcast interviews.