James McLoughlin

Employee, Senior SEO Consultant, Claneo GmbH

Birmingham, United Kingdom


Professional experience for James McLoughlin

  • Current , since Apr 2019

    Senior SEO Consultant

    Claneo GmbH

    My role at Claneo focuses on strategic and technical SEO consultancy. I help businesses make their websites more search engine and user friendly in order to acquire more organic traffic and acheive their business goals.

  • 2 years and 4 months, Dec 2016 - Mar 2019

    SEO Manager

    Mister Spex GmbH

    - Responsible for definition & implementation of SEO strategy across 9 sites - Internal linking strategy & site architecture - Site speed improvements - Server log file analysis & crawl optimisation - structured data mark up - Internationalisation including hreflang implementation - Regular site audits/health checks - Link toxicity analyses - Defining and implementing local SEO strategy - Analysis & reporting on KPIs - Managing external agencies

  • 1 year and 5 months, Jul 2015 - Nov 2016

    SEO Manager


    - Team lead for SEO. Managed team of international SEO executives. - Lead the implementation of SEO strategy across nine markets and two brands (Helpling in AE, AU, DE, FR, IT, NL and SG. in UK and IE). - Technical and on page improvements across all websites. - Content marketing projects in collaboration with PR/comms. - Tested Facebook Instant Articles and AMP on blogs. - Optimising app listings for iOS and Android.

  • 1 year and 6 months, Jan 2014 - Jun 2015

    Comms & development officer

    Brake, the road safety charity

    - Web project management including set up of international road safety advocacy website and restructure of main charity site. - Increased organic traffic to Brake websites by improving content, site structure and backlink profile. - Managed Google Adwords account. - Wrote content for web, social media, e-learning and campaigns material. - Media relations: providing reactive quotes for local, regional and national print media and delivering broadcast interviews.

Educational background for James McLoughlin

  • 2 years and 10 months, Sep 2007 - Jun 2010

    Social Anthropology

    University of Manchester


  • English

    First language

  • German


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