Jan-Philipp Becker

- Member of the YT´s Leadership Team, contributing to company-wide strategic decision-making - Global responsibility for the strategic development and positioning of YT - Aligned and streamlined marketing strategies across international markets and subsidiaries - Developed and executed integrated brand and product campaigns for the YT lineup - Ensured consistency and compliance with the global Digital Brand Communication Strategy - Managed and expanded global brand partnerships and strategic collaborations

- Redefined YT’s global sports marketing, aligning with brand goals. - Established #YTMOB as YT’s performance brand, built a scalable sports marketing dept. - Transformed YT´s race presence into a Factory Team - Launched UNCD philosophy for authentic component choice - Entered Enduro World Cup with podium debut, returned to Crankworx Slopestyle podium, won awards at Red Bull Rampage, and built a talent pipeline for next-gen athletes.

- Responsibility for successful brand positioning & strategic development in digital channels - Strategic development, positioning & coordination of the company’s digital orientation - Ensure compliance & implementation of the Digital Brand Communication Strategy - Develop content strategies & plans for the YT portfolio - Design & implement social media strategy, oversee accounts - Athlete communication incl. storytelling, projects & content creation - Event support for contests & events

- Responsible for global orientation of YT Industries’ social media channels - Global content planning & creation of videos, visuals, artworks, photos & text - Concept creation, realization & coordination of YT athletes / YT Family - Voice behind YT Industries’ community management - Planning & coordination of social media advertising - Communication with agencies, production companies & service providers - Direction of video & photo shoots - Management & analysis of communication activities

- since 2011 - searching for talents in BMX. - helping / supporting young talents by sponsoring deals, social media, creating content (photos / videos). - managed to create my own fashion label. - creating , designing & producing the fashion by my own (made in Europe).

- Community management for social media (Facebook, Instagram, Snapchat, Twitter, Xing, LinkedIn) - Creation & monitoring of image/video content. Concept, realization & coordination for Employer Branding - Develop innovative solutions for employee acquisition - Organize career events/exhibitions. Liaise with agencies & partners - Drive strategic growth of Sixt Luxury Cars - Manage & analyze communication (online/offline). - Influencer marketing.

- take on the management of key client projects. (MINI) - definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility. - manage changes to the project scope, project schedule. - successfully manage the relationship with the client and all stakeholders (MINI). - client-facing (NLA / ESP / CAT / ZAE / POR / GRE / POL / LAS / JAP) and communication of the MINI projects.

- take on the management of key client projects. (BMW / BMW Motorcycles) - definition of the project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility. - manage changes to the project scope, project schedule. - successfully manage the relationship with the client and all stakeholders (BMW / BMW Motorcycles). - Customer relationship management (TAW / NLA / CAT / ZAE) - BMW & BMW Motorcycles projects.

Luxottica/Ray-Ban: Project assistant for winning team “Munich”, VIP lounge design, service provider communication, recap support. Vans: Service provider research, briefings, event material coordination. Burton/MINI: Research, logistics, crew outfit design, event & host coordination in Laax, material/setup & Mini Test-Drive-Center team. Oakley: Concept support. Samsonite: Concept, activations, budget. HIGH FIVE e.V.: Coaching kids in BMX & skateboarding.

Auszubildender zum Kaufmann f. Marketingkommunikation

Abschluss: Kaufmann für Marketingkommunikation

Abschluss: Mittlerereife