Jan Eckhardt

• Own and drive the development of Givaudan's German market and segment strategy in partnership with local and regional commercial and technical teams • Direct and execute marketing efforts to target customers (incl. co-creation) through differentiating marketing programs and tools • Lead the commercialization of the regional innovation roadmap of new products and technologies via promotions ensuring local market and customer relevance • Foster best-in-class consumer and market understanding

• Leverage consumer and market insights to guide the Platform innovation projects and strategy • Create and sustain competitive advantage for the Platforms through continuous innovation in methodologies and tools • Together with the Platform leaders, drive the communication and positioning plans for the Platforms • Contribute to the framework of value propositions and their translation into engaging customer experiences • Orchestrate the approach and involvement of ecosystems in the innovation process

• Identification of category, consumer and customer brand needs and transforming them to strategic business opportunities • Definition of innovation platforms and pipeline • Development of long term marketing strategies • Execution of marketing and activity plans together with Category Management/Sales • Guidance of market research and advertising agencies • Management of annual marketing budget • Preparation and execution of customer presentations • Leading a team of two marketing specialists

• Preparation and execution of customer specific reactive and proactive presentations • Organisation and moderation of innovation workshops for the transfer of consumer insights into business relevant product solutions • Project related supervision and guidance of market research agencies with regard to quantitative and qualitative market research • Guidance of advertising agencies for the creation of product brochures, concept boards and advertising materials

• Development and implementation of product specific promotions • Preparation and execution of trend and project related presentations • Collaboration and support of project related quantitative and qualitative market research

Schwerpunkt: Markt-/Werbepsychologie und Marketing-Management