Jan Sander

My passion is translating consumer insights into successful product innovation and marketing strategies. With a proven track record, I help companies to build stronger propositions and communication plans that take into account the full consumer journey. Current and previous clients include: - Green Fortune (www.greenfortune.com) - Red Cross Netherlands (www.rodekruis.nl) - LogistikLotsen (www.logistiklotsen.de)

Global Marketing Director

- Business responsible for the global portfolio for Philips Airfryers - Leading the product management, product development and marketing of Philips Airfryers - Managing a team of Consumer Marketing Managers - Lead contact for the global sales organizations - Driving the global pricing and range mix - Global guidance for marketing activation and communication

• Complete global through-the-line responsibility from strategy to execution of the entire B2B marketing mix (a.o digital marketing, online marketing, partner marketing, ATL, Events, social media) • Leading the branding and activation of new products and features in close cooperation with country teams • Managing various agencies and owning of the A&P budget • Member of the Hospitality TV management team

- Defining and driving the mid- and long term global product strategy for Philips TV for the domains of TV Design, Ambilight, Sustainability and “new concepts” - Direct interfacing with the global key markets for range definition on these domains - Steering international multi-disciplinary teams (Designers, Engineers, Research, ...) during the process towards implementation

Proposition development from consumer research/insight creation to commercial release - re-define strategy for small screen TVs and managing the relaunch of the high volume, cost-effective small screen series - proposition creation and validation for a blue ocean product as well as developing a go-to- market strategy for it - product planning, management and marketing for Philips 8000 series (high end core range) - Coordinate asset (artwork for online, packaging, etc) creation for BG TV

- Derive and analyze consumer feedback, ensure high quality implementation of consumer feedback into concept and product creation - Design and project management of various big research projects (e.g. design testing, concept testing/validation) and managing of agencies - Analyze markets to assess sales & positioning implications and identify new opportunities

- continuously analyse worldwide Flat TV market/panel industry/competition to assess implications on sales planning and price positioning - consulting projects for BU board of management (team of BU Strategy Manager) - forecast future price points in the market and translate this into Philips range positioning - support long-term range planning regarding target volumes and target pricing

Marketing; passed with distinction (cum laude)