Jan Wohlers

- Key Brands: Amsterdamer, #No Name, Chee Tah, Moro, Mac Baren, Amphora - Key Market responsibility: GER, FRA, ESP, ITA, JPN, MAL, CHL, UK, POL, AUS, DK, US - Lead, develop and leverage the International Marketing Strategy (B2C/B2B) - Develop & implement international multi-category and brand portfolio strategy - Develop, create and steer brand assets, activation toolkits and consistent marketing mix - Own and lead insights based NPD - Agency, budget & PL management - Team leadership and development

- Functions: Brand Planning, Brand Activation, Touchpoint Planning and Development, Media & Investment Planning and Consumer Care Center - Management of cross country Marketing Planning Process within Cluster DACH/Nordics across product categories and brands - Ongoing development resp. improvement of a consumer centric brand planning and activation approach in context of omnichannel responsibility - Multi-Category and Omnichannel Projects - Team leadership and development

- Brand Marketing for entire Brand Portfolio within GER Market, across “Combustibles” (FMC, FCT) and “Next Generation Products” (e.g. EVP (eVaping), OND (Oral Nicotine Delivery) categories in partly integrated approach - Functions: Brand Management, Brand Operations and Campaign Planning incl. Media Planning and Digital Marketing - Development, implementation and evaluation of brand activation plans - Team leadership and development

Holistic development, planning, coordination and monitoring of channel and customer marketing activities across categories, channels and customers including: - Sales Campaign Planning - Coordination, briefing and monitoring of field forces - Development and execution of channel marketing concepts - Management of external field force agencies - Customer Activation / CRM - Local supply chain coordination and legal - Team-Leadership responsibility (18 FTE, 2 DR)

Holistic Sales Campaign Planning: Planning, coordination and monitoring of channel and customer marketing activities across field forces including: - Steering, briefing and monitoring of field forces - Development and execution of channel marketing concepts - Management of external field force agencies - Team-Leadership responsibility (8 FTE)

Development of holistic, digital shopper marketing concepts (Multi-Channel, On-/Offtrade, FMCG)

OTP Portfolio: Other Tobacco Products - Produktkategorien: Make Your Own (Stopftabake), Roll Your Own (Drehtabake) und HTL (Filtercigarillos) - Markenverantwortung für u.a. Pall Mall, Lucky Strike, Westpoint, Javaanse Jongens, Schwarzer Krauser - Erarbeitung der inter/-nationalen OTP Strategie, sowie Management von internationalen Innovationsprojekten in „Lead Market“ Funktion

Verantwortung der strategischen und operativen Markenführung für die BAT Global Drive Brand "Lucky Strike" in Abstimmung mit der „International Brand Group (Globe House)“ und „Western Europe Region“. Mitarbeit an der internationalen Re-Positionierung der Marke, sowie Management von internationalen Projekten in „Lead Market“ Funktion. Entwicklung & Launch von Lucky Strike "Straight" (Ohne Zusätze) in 2010/2011. Ganzheitliche Kampagnenentwicklung (360° - ATL/BTL - Consumer/Shopper/Customer).

Verantwortung der strategischen und operativen Markenführung für "Gauloises Blondes" in Abstimmung mit dem Lizenzgeber Altadis (Frankreich). Verantwortung und Projektmanagement der Marken-/Geschäftsüberführung von BAT (in Lizenz) an den neuen Markeninhaber und direkten Wettbewerber Imperial Tobacco Ltd. unter wettbewerbsrechtlichen Auflagen/ Rahmenbedingungen (Wettbewerbsrecht, Ring-Fencing Framework).

Projekte: PR, Special Trade Projects, Sales Cycles, OOH, Promotion, Events, Horeca, Product, Brand Planning & Strategy, POP Material and 121/Digital.

Einsatzbereiche: Brand Marketing Dunhill (BAT Belgien, Brüssel), Außendienst (Ruhrgebiet, Köln), KAM, BM Dunhill (BAT Germany, HH)

Diverse Projekte im BM, u.a. Prince Festival Promotion & PR Aktion "Sauberer Strand"

Marketing

Industriebetriebslehre, Rechnungswesen/Datenverarbeitung/Organisation, Wirtschafts- und Sozialkunde

Leistungsfächer: Mathematik, Kunst Prüfungsfächer: Chemie, Gemeinschaftskunde