Prof. Dr. Jana Schmutzler de Uribe

Profesor - Researcher at the Business School

Research Assistantship to Prof. Roberto Gutierrez (Social Entrepreneurship) and Prof. Elvira Salgado (Subjective Well-Being and Big Five Personality Traits)

Initiated the standardization of the process to identify, select and integrate Mexican SME in the SATE program, aimed at promoting supporting Mexican SME in developing their entrepreneurial, technological and innovation capacity. Initiated the cooperation of SATE and TechBA, two programs of FUMEC, aiming at the same target.

Optimized the marketing strategy through price unification, product portfolio optimization, promotional material and exposition participation. Restructured the organization, introduced the executive comittee. Standardized selection process. Established internal training program. Responsibility for >40. Lead development of accounting and reporting system. Started the process of Due Dilligence.

Responsible for building up the market intelligence department within Merck Colombia. Regional responsibility for Ecuador and Venezuela. Projects ranging from sales force automatization to the implementation of monthly sales reports.

Conducted a market analysis for a new product line.

Consulted multinational companies of the pharmaceutical, automotive, chemical, paper and engineering industry in the development of marketing strategies. Projects included price and utility optimization strategies, product launch strategies, competitive positioning, identification of value drivers, business development and re-organization. Published various articles as a member of the business development team for Asia.

Delivered comprehensive analysis of sales and market data on a weekly basis for Fanta, Germany’s biggest brand in soft drinks besides Coca-Cola. Worked on the product development of “Wild Berries”, a new product of Fanta, conducting market analysis and product tests as well as organizing focus groups.

Asisted Thuringian SMEs in their aim to internationalize by compiling a handbook about business opportunities abroad and helping about 70 Thuringian SMEs preparing to take part in Europartenariat, a European cooperation fair patronized by the European Union.

Helping the company enhance their internal and external communication through the development of “Extranet”, the online communication between BMW dealers and BMW Financial Services, and the re-launch of the internet appearance.

Innovation Economics, Entrepreneurship

Organizational Theory, Entrepreneurship, Innovation

Microeconomics, Econometrics

Spanish Economy, International Management, Spanish

Marketing, Chinese Economy, Chinese

Marketing, International Management, Intercultural Communication