Janis Zeps

A consultancy specializing in CRM Strategy, Marketing Automation and Customer Lifecycle Management

Managing the leading loyalty & data marketing company in Baltic states owned by Latvia’s national airline, airBaltic. - Lead the reorganization of the company that in 2018 resulted in the highest EBIT in recent years. Managed P&L and business development - Expanded the company’s product/service portfolio by developing proprietary mobile & data technologies - Introduced a stamp card based value proposition in airBaltic frequent flyer program (one of the first such models in the airline industry)

Planned and executed online marketing activities for launching the PINS loyalty program in Finland. We enrolled 25% of the country’s adult population (1M+) members in the first 10 months. With a successful SEO and SEM, strategy PINS became the most Googled brand in Finland in the year 2014 (ahead of iPhone) Designed and launched white-label rewards marketplace for Aeroflot Bonus frequent flyer program that later received the Freddie Award (loyalty industry Oscar) for best reward portfolio in April 2017

-Executed a highly personalized marketing campaign that was later named best use of Technology in loyalty industry globally in one of the main annual loyalty events (Loyalty Awards 2013, Dubai) as well as the best e-mail cross channel marketing campaign of the year among 5000 global brands served by email marketing & automation software IBM Marketing Cloud -Was part of the development of industry first campaign that awarded airline loyalty points for burning calories (‘Burn the Miles’ 2013)

Joined BalticMiles (currently called PINS) frequent flyer program. Rebuilt its website and email marketing system. Was part of the team that received 2 prestigious Freddie Awards in 2012 that are based on frequent flyer votes

Founded by ex Nokia executives it developed a door-to-door booking engine, innovative at the time. I designed the booking engine UX and implemented the online marketing strategy