Jaqueline Beiram

Affiliate account management at a grown startup. Lead acquisition to our more than 50 products and 10 geos on CPL basis (SOI and DOI). Development and pursuing of SMART-goals development plans, management of marketing projects, continuous KPI analysis. My routine involves data analysis, digital global campaigns setup, soft and hard optimizations, AB testing, invoicing and compensation management, troubleshooting, postback implementation. Liaison with Marketing Analytics & Product Analytic teams.

Advertising Account Management of Dupont, Teleperformance, Sodexo and Santander. Multidisciplinary projects and multichannel marketing campaign management, growth strategy. Digital marketing strategy implementation (social media content, Facebook campaigns, responsive landing pages, inbound marketing, leads generation, e-mail marketing and newsletters). Proposal development and execution of presentations to clients. I managed a 4 members team.

Management of Basf, Whirlpool and Korres (Avon) accounts focused on Inbound Marketing (social media content, e-mail marketing with AB testing and reports, blog content, transmedia and multi channel platforms) and CRM (MGM and Loyalty, conversion funnel analysis provided in real-time to our clients via customized dashboard). Responsible for the health of the accounts and bringing in new business. I managed a team formed by an executive, a supervisor and an intern.

Delivery of a viability study of an e-commerce distribution channel for B2B customers (involved field study, business study, hiring of consultants, suppliers research and several interviews with publics of interest); restructuration of the company’s current customer area.

Management of three Marketing and Trade Marketing projects: development and execution of marketing quantitative research, market data analysis and reports for managerial appreciation, and participation on the creative process of Juiceology’s package reformulation.

As the Nissan account manager, I was the interface between the 7 members team and the client. Marketing campaigns planning, development and controlling, such as Rio 2016 campaign, seasonal themes and product launch; graphic production know-how; briefing elaboration; agenda management; weekly reports; management of suppliers relations.

B2B marketing department structuring: designing processes, flowcharts, and the marketing routine. CRM strategy implementation, Marketing Plan development and execution, KPI and metrics definition, Google Adwords campaigns, Google Analytics reports, stakeholder management, budget control. Coordination of a market expansion project. Magazines and catalogues edition, prospecting advertisers, mailing creation and distribution. Website reformulation that led to a 5x raise on the number of new visitors.