Jason McCullough

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch - Working cross-departmentally to align campaign strategies and goals across the organization - Providing ongoing actionable insights into campaign performance to relevant stakeholders - Defining, measuring, and evaluating relevant paid media KPIs - Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media

Manage the Digital Marketing operations for the US. business, collaborating closely with stakeholders across functional areas. In addition to internal partnerships, I work closely with external agencies across the business. I have the pleasure of developing integrated marketing plans with objectives around awareness, demand generation, and retention.