Javier Mejia

• Verantwortlich für die Nutzerfreundlichkeit von den digitalen Produkten und Services in der Versicherungsbranche • Konzeption und Design moderner Prototypen unter Anwendung von UX-Prinzipien • Planung, Durchführung und Auswertung von Nutzer- und Usability-Tests • Einführung von Features, um Nutzerverhalten in den Produkten systematisch zu analysieren • Zusammenarbeiten mit der Abteilung Unternehmenskommunikation in Bezug auf SEO- und Online Marketing

• Website redesign with a user-centered design approach. Working in an agile product team to implement customer needs. • Creating mockups, wireframes, interactive prototypes as well as the customer journey, user testing, and market research.

• Increase of community on social networks by 38%. • Analyse website SEO, online orders, and social media interactions to build new content. • CMS management, including adding new products and content to the website.

• Foundation of an agency with an agile way of working. • Responsible for presenting new campaigns with storytelling and monthly deliverables to clients. • Monitoring interaction from the community with a data-driven mindset using quantitative data analytics with Facebook Audience Insights to improve content adoption. • Create graphics and motion graphics based on a monthly editorial plan.

Analysis of market segmentation, seasonality and purchasing patterns. Establish new sales price structures and discount strategies.

Design and execution of ATL / BTL marketing campaigns Develop marketing campaigns Launch of new brands within the company Design of digital and printed graphic arts

• User-Centered Design • User Research methods • Usability Tests • Data analysis • Wireframing & Prototyping • Usability Testing • Design System

Marketing and Sales

Business Administration