Javier Revilla

Product Manager for cross functional-squad in charge of acquisition and partnerships (team of 6/7): - New products and features ideation, development and launch across different teams. i.e: B2C Bike and e-Bike Insurance; Pet Health insurance optimisation; B2B Group contracts - In charge of squad agile ceremonies: bi-weekly sprints with sprint grooming, planning, retrospective and daily stand-ups. - A/B testing for web-app and CMS optimisation - Onetrust GDPR compliant Cookie consent banner implementation

Project management for marketing technical topics: - Specification of tasks for technical squads and participation in all scrum ceremonies. - Hubspot implementation and initial CRM Workflows. - Google Tag manager / Google Analytics - Development of in-house “Referral program”. Implementation and ownership of new website hosted in Webflow: Q&A; Technical SEO; content structure planning. Business Intelligence: channel grouping with the BI squad plus creation dashboards for both product and marketing.

Google Tag manager set-up and tracking organisation for all channels. Google Anlaytics management and development of new features. Hubspot Marketing implementation and planning in direct liaison with the IT team for API & Webhooks. Strategy, budget and planning across all paid online marketing channels in all markets (SEA,Display, Facebook, Email Marketing, CRM, Native ads). Operational involvement in email marketing, Facebook, Google Display Network, advertorial campaigns, native ads.

Management of the affiliate marketing team (6) across 8 markets. Daily operational actions and hands­ on assistance to team members. KPI’s decision making for all markets. Negotiation with affiliate networks. Set strategy to target big partnerships.

Management of the affiliate marketing team (13 people) across all Kreditech markets. Active part of the marketing traineeship program development. Budgeting, KPI’s decision making, close cooperation with the Head of SEA for the different marketing channels. Constant work close to the developers’ team for tracking purposes.

Establishment of the affiliate marketing structure and contacts for the Peruvian and Dominican Republic markets. Managed a team of 3. Partnerships’ development: email marketing, display (retargeting and prospecting), RTB, Facebook. Closely worked with the Business Intelligence department in order to automate marketing costs and performance reports.

Establishment and development of affiliate marketing structure, for the Spanish and Mexican market. Development of a thorough knowledge in KPI calculation, conversion effects on eCPA and budget and campaigns optimization. Project management and development of CRM campaigns across all Kreditech markets. Active involvement in the creation of advertising material (display banners and HTML email templates). Regular attendance to different Tradeshows (e-Show Madrid, Omexpo Madrid, Dmexco Cologne).

- International telephonic prospection in order to achieve the number of visitors (investors, asset managers, hotel groups, end users…) targeted for MIPIM, international Real Estate event. - Proposal of additional services according to the clients’ needs. - Minimum of 60 calls per day. - Chosen to attend the show and interact directly with clients on site.

As Spanish Market Manager my tasks include the following: -Coordinate and streamline Axiatel online sales portal -Develop a netlink and SEO strategy to increase traffic and visibility -Follow-up on all the web-marketing campaigns -Prospecting for clients and handling requests for assistance -Keep and develop excellent client relationships

Sold Visa Credit Cards for Citibank, provided customers with product information and developed sales skills

ERASMUS EXCHANGE YEAR Marketing Research, Globalisation for Business Students, Marketing Communications, International Business, Management of Services, Consumer and Buyer Behaviour, International Marketing, Services Marketing, Supply Chain Management, Strategic Marketing Management

Accounting, Financial Management, Investments Management, Macro/Microeconomics, Leadership Management, Supply Chain Management, Marketing, General Business, Management, Business and Administration