Jean-Marie Béguin

Marketing TASKS: Coordinate operational marketing activities RESPONSIBILITIES: Close working relationship with internal departments and external agencies. Development of Garnier's new Pure Active launch plan (BTL level). Adaptation of Garnier's skin care international concepts/packaging/advertising onto the Swiss market. Various analytical work on sales performances and market/competitor research.

TASKS: Support the selling, developing and delivering of our marketing and anthropological research projects RESPONSIBILITIES: Carrying out sales work such as proposals to clients (Nescafé, La Poste, Selecta), research materials, pitch meetings and product development. Conducting development work involves creating specific materials, basic design work, logistics and project planning. Assuring the delivery requirements of event management, clients and customers interviews, and report wri

TASKS: Conduct an indepth market research on the food industry perspectives in the European Travel Channels (Air, Rail, Sea) RESPONSIBILITIES: Extensive data collection using multiple sources of information. Close interaction with account managers. Synthesis of data and final presentation.

TASKS: Manage the Institute's studies on the impact and perception of sport events: Patrouille des Glaciers, Red Bull Vertigo and Tour de Romandie. RESPONSIBILITIES: Establishing the studies' framework, questionnaire and scope of research. Train and assist the students in their work. Inquiring and interviewing the target public (between 1'000 and 3'500 answers). Disposition of reports (100 to 200 pages) and recommandations.

Brand perception and growth trial. Interviews with 60 hairdressers. Presentation to WELLA's managers

Marketing

French schooling in an international environment (Uruguay, Saudi Arabia, France, Ivory Coast, Spain)