Jean-Sébastien De Barros Debay

As part of Asmodee executive team, I manage Asmodee’s publishing activities (24 studios, 450+ people, €450M+ net sales) with full P&L responsibility, driving together the editorial and entrepreneurial aspects from games creation to IP and brand management. Reporting to the Group CEO, I accompanied Asmodee’s successful international build-up evolving from €350M revenue / 600 employees in 2016 to €1.7Bn revenue / 2500 employees in 2025, and 2 LBO exits and one IPO, keeping an entrepreneurial DNA.

Reporting to the founder and Group COO, I have been the COO’s right-arm on operational interim management by ensuring regional distribution activities management (€450M+ revenue and 350 FTE), IT restructuring into Group digitalization (70+ FTE and €20M+ budget). Team and business ecosystem build-up: adapt teams and structure DNA vs business realities Value creation and improvement Group structuring, organization and change management

Set-up a team of 15 FTEs to drive the transformation and integration of past and future acquisitions and pursue building a Group: - Group strategy and alignment: o Reshaped the end-to-end Group target operating model and value chain o Built the Group 5-year business, transformation and investment plan supporting the 2022 sale to Embracer Group - Group structuring and post-merger integration - Group integration and organisation

Sector: Games publishing and distribution • In charge of internal project management and supervision with the aim to build a Group organisation: - Group strategy: Assessed existing organisation and value chain. Defined and managed implementation of common business KPIs. Key managers meetings set-up and animation (5/year) - Group integration and organisation - Group development: Assessed potential for acquisitions and new business through market analysis

Member of the founding team: helped create and develop the company alongside the founding partners (former Ernst & Young) Business Development - Cosmetics (Travel Retail): Design and implementation of methods to analyse sales performance and forecasts. - Development of a new consulting offer for Travel Retail Organisation transformation - Water & Waste treatment: Implementation of a matrix organisation - Information technology services: Financial transformation program and profitability measurement

• Performance improvement consulting: o Cosmetics: sales and market estimation (~4,5 bn€) and the conception of a performance analysis tool o Information technology services: portfolio analysis (~1,6 bn€) following a merger in order to adapt the commercial offer • Project Finance consulting: ~20 Project finance initiatives with an investment between 30 M€ and 600 M€ o Financial advisor to private groups o Financial advisor to public representatives

• 2010- Swiss: DB Distribution Business Organizational audit and implementation of a growth strategy • 2009- France: SYLDY, consulting for SMEs Studying cases concerning creation, development and reorganization of companies • 2005- New Dehli: Neemrana Hotels Marketing department, development of a new market strategy with embassies • 2004- Manchester: Per-Scent (Distributor, Cosmetics) Performance improvement in stock management

• Entrepreneurship: Business model and action plan design to implement and develop new business • Organisations Management: Product life cycle management, project management, financial and business model engineering

Advanced under-graduate preparatory education for the entrance examination to top engineering universities