Jeanette Tenorio

Berufserfahrung von Jeanette Tenorio

• Bis heute 15 Jahre und 6 Monate, seit 2009

  Sales and Strategy Channel Manager

  Global Vision

  • Developed and implemented strategic channel sales plan, segmented local and international agencies, pinpointed business opportunities, and prioritized results-focused time line • Built Global Vision brand awareness, consideration and intention on targeted ATL, BTL, TTL and Digital agencies in Johannesburg and Cape Town, achieving 40% response rate • Personally generated 76% of the company’s R 2.9 million new business revenue from agency partnerships over a six month period, exceeding objectives by 10%

• 3 Jahre und 1 Monat, Juli 2006 - Juli 2009

  CRM, new Media and Marketing Research Manager

  General Motors South Africa

  • Built Chevrolet brand awareness, aspiration and engagement among attendees of Johannesburg International Motor Show, integrating on-stand and online elements, achieving 80% of response rate • Planned and led the execution of an owner-targeted Isuzu KB online and offline sales drive, achieving 14% of MROI • Delivered 1,400 Cadillac CTS qualified leads for dealers to test drive through an Asegai award winning gold activation initiative

• 5 Jahre und 1 Monat, Juli 2001 - Juli 2006

  Integrated Marketing Communications Manager

  General Motors Venezolana

  • Defined, developed and managed numerous off-line and online marketing communication strategies within global, regional and local initiatives for Venezuela, Colombia, and Ecuador • Led cross-functional launch teams, including launching a product (Chevrolet Aveo) distinguished as one of the “Top Three Cars” in sales for the country every year since 2005 • Integrated global and Andean regional automotive telecommunications products (OnStar/ChevyStar)