Jenna Tran

- Responsible for paid social media campaigns of FAYE and Paul Valentine Jewelry accounts - Planning, creating and managing campaigns and ads for Facebook, Instagram, Google, Pinterest and Snapchat - Analyzing data using Google Analytics, Facebook Analytics, Chartio and Tableau tool in order to optimize campaign setups - Participating in cross-departmental meetings to plan upcoming marketing events like launches and sales

- Brainstormed ideas for marketing campaign and advertisements - Collaborated with graphic designers to create flyers and logos - Creating social media posts to increase brand awareness and engagement - Managing 20+ projects yearly - Providing excellent customer service for fosters

- Writing blog posts using keywords and SEO optimization - Involved in influencer marketing on Instagram - Researched and Scheduled Instagram content using Hootsuite - Creating infographics and other marketing materials using Canva - Editing videos for social media ads using Premier Pro CC - Conducting market research on Pinterest for 5

- Managing Facebook content to boost brand awareness with a result of 200% increase in views - Writing new content and collaborating with the website developer to change the design and structure for the new website of the company - Collaborated with graphic designers for flyers, brochures, print materials and website - Preparing presentations and pitch desk

Marketing Specialization

Participant in the Darmasiswa Scholarship Program provided by the Indonesian Ministry of Education and Culture

Semester abroad