Jennifer Pfeifer

Der Haiilo Breakfast Club ist eine Networking Event-Reihe für interne und externe Kommunikator:innen, die alle zwei Monate in Hamburg und zukünftig weiteren deutschen Städten stattfindet. Bei jedem Event erwarten die Teilnehmenden spannende Keynotes, Raum für Austausch mit Expert:innen und Inspiration. Gemeinsam kreieren wir eine Community mit dem Ziel neue Menschen und Perspektiven kennenzulernen und gemeinsam spannende Ideen und Lösungen zu generieren. https://www.youtube.com/watch?v=dxeRlgnpGNQ&t=2s

- Responsible for co-marketing activities with partners (events, campaigns, webinars etc.) to drive awareness in the area of employee engagement & new work - Development of a marketing concept for joint activities with partners - Host and organizational lead of networking events with our DACH partners (2022 metaverse partner networking event) - Partner enablement (e.g. scalable and in-depth onboarding experience for partners) - Strength our partner network

- Engagement and content strategy for TOM TAILOR's B2C-newsletter - Omni-channel project management, campaign management, lead generation; project lead of the e-commerce xmas campaign 2020 - Strategic and personalized content for existing and new customer - Process management - Recruiting and leadership of interns and working students

Social Media (Facebook, Instagram), Online Content, Newsletter Erstellung

- Briefing and coordination of advertising materials for www.shop.rewe.de such as support within the prioritization of advertising material creation - Reporting of campaign creation and maintain all information within the project management tool asana - Support within the weekly presentation for marketing measures of the whole e-commerce department - Contact person for various departments Tools: Asana, JIRA, Microsoft Office

- Preparation within the weekly reporting on the shop performance of tchibo.de - Detailed analysis of the results and derive recommendations of onsite marketing actions - Independent preparation, evaluation and lead of extraordinary reportings for the team - Support in cross-themed online projects (e.g. "Tchibo Kaffee-Stempelkarte", "Tchibo-Filialfinder", User Experience market research) - Support in preparation and evaluation of onsite A/B-Testing

Focus on Online- & Marketing Management E-Commerce, digitalization, digital business models, Customer Centricity, Product Management 1,6