Jens Christian Smørum

HTC is a global manufacturer of award-winning and innovative mobile devices. Working in the Nordic headquarters, my areas of responsibility includes: * Overall responsible for digital marketing projects * Online presence on htc.com for DK, SE, NO and FI. * Social Media presence * CRM planning and execution of activities * Traffic generation through SEO & SEM * Reporting on online KPIs * Implementing activities in relations to UEFA Champions League Sponsorship

* Global Social Media responsible * QR Codes implementation and management * Specification & development of the PIM (Product Info Management) System * Mobile App integration towards various back-end systems * Coordinating link between IT and Marketing * Google Analytics reporting & analysis * Email Marketing & CRM * Strong CMS experience in both Sitecore and Sharepoint * International project management across the organization

Sennheiser Comm. is a joint venture between Sennheiser Electronics and William Demant Holding offering high-end audio quality headsets for all usage scenarios * Strategic category responsibility within Mobile headsets * Global roadmap definition * Product Development, specification and implementation * Target group segmentation * Market research / analysis / competitor analysis * Development of marketing materials in cooperation with the Marketing team * Sales support in customer meetings

* Global cradle-to-grave product responsibility for mid- and high-end headsets * Business case development * Product specification, development and implementation * Primary contact towards industrial design agencies * Product Training both internally and externally in the organization * Market research / analysis / user group tests * Development of marketing materials with the Marketing team * Daily contact with Sales in both EMEA, APAC and US * Misc. Project Management

* Development and management of the mobile online portal * Responsible for Mobile Gaming and Entertainment Services * Primary contact to Content Providers * Location Based Services (B2B & B2C) & Mobile Internet products (B2B) * Technical Support of Key Account Managers in customer meetings * Project Management

As a Freelance Consultant I primarily worked within Product Management and Communication in relations to the TeleFona A/S integration in TDC Mobile. Along with this I developed and managed an online portal with entertainment services, games and ringtones for mobile phones.

* Development and management of online web portal / distribution channel * Customer oriented editorial work * Project Management of development work