Jens Frühling

Jens Frühling is a Principal Director from Accenture Digital. The focus of his daily work lies on the German, Swiss and Austrian markets. Jens having previously had leading positions in the areas of analytical Customer Relationship Management, Big Data and Digital Marketing in Banking. He benefits from 20 years of experience in management of complex BI and Campaign Automation projects. Jens will set his future focus on methods and technologies from the artificial intelligence context.

Nearly two decades of experience as a project manager and head of department in the areas of analytical Customer Relationship Management, Big Data and Digital Marketing. Projects with focus mostly on technological innovations, such as real-time decision management or in-memory computing. Cooperation with all leading management consultancies. Obtaining expert knowledge in retail banking and sales processes in retail outlets. Speaker at home and abroad and author of publications on analytical CRM.

Project management for the implementation of a new CRM platform KUNST 24 (“Kundensteuerungs- und Analysesystem” equals “customer dialogue and analytics system”) for campaign management and data mining. Structuring of a data quality management, programming of SAS selections for marketing campaigns.

Branch network optimisation of german savings banks (“Sparkassen”), programming work in Visual Basic for smaller analysis tools to run geomarketing analyses and creating thematic business maps.

Geomarketing