Jesper Gade

Group marketing strategy, planning and implementation. Creating a corporate identity and linking group companies by mapping out an endorsed branding strategy for the group. Marketing planning and implementation for the individual group companies: Lucas Electrical Europe Elstock DRI Fomar Friction

Managing new product development in initial phases bringing ideas to writen business plans following extensive market research and planning. Paticipating as the sales organisation’s representative in product development once the businessplan has been approved. This includes preparation of marketing plans, aligning production to forrecasts and insuring documentation are prepared and archived.

Working in the corporate marketing team with development and management of various internal and external communications material. Updating and maintaining website with news and product developments as well as updating extranet sites with new users and product news. In my role I had extensive contact with suppliers and internal employees through out the world ensuring a consistent corporate image of CompAir. Ad hoc: Involved in cross functional project teams leading the marketing efforts for new product dev

Product management (purchase, inventory and sales) of VCRs and camcorders and independent responsibility of plasma screen televisions. Gathering and analysis of market and competitor information through both field analysis and industry research data supplied by GfK Research to whom I was the company’s contact person. Working closely with sales to forcast and report on previous month sales to HQ in Japan. Setting of prices and promotions on a tactical level to keep with company sales targets.

Employed as a trainee for ten months followed by full time employment as Marketing Specialist in July 98. In March 99, I left the Polish subsidiary to continue as a freelancer working from Denmark and during my studies in the UK. (From March 99 – Aug. 2000). New business development by writing strategic proposals for potential clients. After securing clients I was responsible for creating marketing strategies and developing communications strategies and plans. Other duties were control of in-house book keep

New product development

Business in Centra and Eastern Europe