Jessica Camargo

After excelling as a Content Analyst, I was given the opportunity to transition into the data field as recognition of my journey, and I became a Data Analyst at Grupo SBF (the owner of the Centauro brand). In this role, I had my first experience with SQL and was able to update, create, and enhance dashboards using Power BI, Google Data Studio, and BigQuery, as well as Excel, to support the business, marketplace, and post-sales teams.

Data Analyst responsible for performance indicators and controls for the E-commerce Studio, marketing calendar, and departmental planning. Provided support for modeling sessions and assisted with coordination efforts. Tools: Excel, Power BI, Canva, and Photoshop.

Data Analyst responsible for monitoring performance indicators and controls for the E-commerce Studio, managing the marketing calendar and supporting departmental planning. Provided assistance during modeling sessions and collaborated with team members to ensure alignment on project goals and deliverables. Actively contributed to the analysis of campaign performance and provided actionable insights to optimize marketing strategies. Tools: Excel, Power BI, Canva and Photoshop.

Editing and processing images for E-commerce and modeling sessions, ensuring high-quality visuals that enhance the overall user experience. Utilized Photoshop to create visually appealing content that aligns with brand standards and marketing objectives. Tool: Photoshop.

Responsible for the Arts and Communication department, overseeing the design and validation of artwork for both print and internal communications. Ensured that all materials met branding standards and effectively conveyed key messages. Collaborated with cross-functional teams to deliver high-quality design solutions that supported various initiatives. Tools: Illustrator and Photoshop.

Developed materials for the sales team, including promotional content for the company’s products and organized events and presentations. Collaborated closely with various stakeholders to ensure that all materials effectively highlighted product features and benefits, while also aligning with the overall marketing strategy. Managed logistics and coordination for events to enhance brand visibility and engagement. Tools: Photoshop, Corel, and Microsoft Office Suite.

Content Management Create + manage website content. SEO Create + execute SEO researches/strategies to improve search visibility and drive organic traffic; Keyword research, on-page and off-page SEO optimization; Built backlinks by identifying and securing opportunities on relevant websites. Content Creation Write + manage blog content to educate/engage audience. Community Engagement Engaged with relevant communities + platforms to boost client’s presence and influence. Tools: Google Analytics + AdWords.