Jessica Maier

Lit Lab Blog: Championing the new Lit Lab blog and creating new content on a weekly basis; Offline Marketing; Designing campaign materials for print Monthly Newsletter, Familiarize with Mailchimp and Email marketing campaigns; Website Optimization; Implementing SEO best practices and consistency in content refresh; Social Media Marketing; Influencer Marketing and Identifying and engaging Influencers across channels.

As a Content Strategist of Beagle Ship Advertising Agency, I was responsible for developing the agency's Inbound Marketing itself by creating ebooks, blog posts and tools that would attract audiences to the company's website

Market researches, niche and persona analysis; creating and monitoring digital marketing campaigns (Google Adwords, Facebook, Retargeting Adroll); content reporting and scheduling, development of scripts for advertising videos, development of infoproducts and digital marketing strategies for clients; lead generation for accurate ads with high ROI and relationship with leads through responsive email marketing.

I was responsible for building brand awareness by writing content for the platform’s blogs (WordPress and Medium) and social media channels (Facebook, Instagram, Twitter and LinkedIn). I was also responsible for providing marketing support to the platform’s members.