Jessica Núñez Jiménez

As responsible of the performance of several online campaigns for the LATAM region, my main responsabilities have been: - Implementing, testing and optimizing online campaigns with an emphasis on customer acquisition. - Creating remarketing and conversion pixels for remarketing, lookalike and conversion campaigns. - Creating and manage remarketing and lookalike audiences. - Tracking campaigns through Campaign Manager (Ad Server). - Manage pacing and reporting of ad campaigns.

As Trafficker I focused mainly on: - Creating and implementing all the online campaigns of the Advertising Agency through several channels: Google Ads (Search, Display, Youtube, Universal App Campaigns), Facebook, Instagram and LinkedIn. - Managing budget and optimizing online marketing campaigns using Excel, Google Analytics, Keyword Planner and Google Data Studio to decrease CPCs and CPAs and attract relevant traffic, leads and customers.

I focused mainly on: - Support the IELTS Administration, mostly on the marketing task as analysis, implementation and optimization of online marleting campaigns through Paid Search Ads, Facebook Ads. - Generating relevant content about the exam and diffuse it through Email Marketing.