Jesus Reyes

-P & L control and leading business strategy planning and execution. Marketing operations: MarCom, Events, Social Media campaigns – mainly AdWords, FB and mailing. Commercial: Development of new channels, interaction with the global leaders to adapt global initiatives to local level. - Market share growth of 7pp and 27% sales growth overall business. New models to address customers’ needs: i.e. Partnerships with OEM`s and AI health-tech start-ups, Financial solutions, Integration services.

-Leading strategy for two business units (Medical & Safety): P & L control, development and execution of Marketing Plan. Commercial: Development and implementation of Commercial Policy to improve product mix and commercial operations driven by data analytics. Achievements: - Sales increased 12% in the top category: Ventilation systems. - Development of new sales channels (e-commerce) for Safety division increasing sales around 12% - Amazon and MercadoLibre

-Regional strategist for health care business unit. -Development and execution of traditional and digital marketing campaigns: Mailing, FB, new regional webpage for the entire 3M but localized for LATAM countries. -Development of digital sales tools: Apps and Health Economic tools. Achievements: - New Product sales generating over 2.5 million USD. - Deployment of digital marketing tools: Apps & HE tools. - Regional’s sales plan attainment – 102% end 2014. Gross Margin over 65%

Development of G2M strategies and implementation of KPI’s (margin, turnover, etc.), Demand Planning, P&L management, New product introduction (NPI) strategies. Achievements: - Manufacturing localization project of the top selling product in HCBG. -Leader for 2 NPI initiatives generating over 0.7 million dollars in 2014.

- Management responsibility within strategic/key accounts in a Food Safety division. Achievements: - KA revenue growth 18% during 2011 versus LY, 36% in 2012 vs. LY. - Winner of 3M’s Global Marketing Excellence Award 2011

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