Jing Zhang

Model series lead for Mercedes-Benz cars in lifecycle New Model, Facelift & Modification Year; Product management with original Daimler digital PDM-System, provision of marketing information in accordance with central sales and launch plan; Project management of VANS China and Autoshows; Key accounts support, analysis of project and building understanding of clients’ need, concept development and process optimisation; Participated in Development of Digital Showroom Table & Soft Configurator Services.

Business Development, developing new suppliers, evaluating production and factories, assisting with proposals and contract details; Identifying market trends, customer needs and pain points, development of reports and presentations on market intelligence based findings, opportunities and business plans, assisting in development of marketing strategies; Coordination and control of payment, logistics and customs clearance with sales team, organisation of meetings and schedules.

Acquisition and analysis of qualitative and quantitative data, independently carried out a comprehensive industry report on the Chinese automotive industry (including market analysis, market trends, pain points, consumer analysis, industrial policy, etc.); Customer support, consulting on inquiries about export, import, investment, country information, international industry developments

Content management of websites and social media accounts; Social media data analysis, preparation of reports, presentations and strategic recommendations for various marketing channels.

Participation in research projects on the Chinese market and Middle-class consumers, data analysis, online research; Organization of three business programs for Chinese delegations (government representatives, bankers & MBA students), coordination of company and factory visits; Simultaneous interpreting and translation of documents and presentation on private banking, wealth management, alternative investments, risk management, luxury goods management (German, English, Chinese).

Digital Strategy, Digital Platform, Digital Marketing, Pricing

Business Administration, Marketing, Product Management, Customer Management, Market Research, Statistic, Pricing, International Marketing, Brand Management

Intercultural Communication, German history, German literature

Banking, Accounting, Finance