Jingxian Zhao

Supported B2B marketing across European markets, collaborating with distributors and partners in Germany, the Netherlands, Italy and Spain. Developed localized product marketing content, including one-pagers, case studies, newsletters and sales materials. Supported launches and GTM activities for two AI camera products, contributing to messaging and campaign communications. Conducted market and competitor research and supported partner and exhibition marketing for international events.

Developed integrated marketing strategies and campaigns for healthcare and pharmaceutical brands, including Gilead, GE Healthcare and Janssen. Managed projects from client brief and strategic planning to creative development and execution, coordinating clients, medical experts, creative teams and stakeholders. Supported product launches and disease education campaigns, translating medical information into clear communication. One campaign was shortlisted for The Rx Club International Advertising Awards.

Managed digital and social media campaigns for international fashion and lifestyle brands including YSL, FILA, MIDO and OYSHO. Developed content and campaign ideas tailored to brand identities and target audiences across WeChat, Weibo and Xiaohongshu (RED). Coordinated creative development with designers and copywriters. Supported KOL collaborations and audience growth, contributing to 200K+ follower growth and 10K+ average content readership. Conducted consumer and competitor research for FILA’s IMC pitch.