Jiwen Liu

Provide design support for BMW China’s HR department, focusing on internal communication and event-related designs. • Responsible for page layout design, EDM (Electronic Direct Mail) creation, and event illustration design. • Contribute to the visual design for BMW China’s social media accounts, ensuring brand consistency and engagement. • Collaborate with the HR team to design materials for internal employee communications, including event promotions and corporate messaging.

As a founding member of the merchandise team at Universal Beijing Resort, I played a key role in designing the retail merchandise concepts for Universal Studios, from initial idea to final product. I was responsible for designing merchandise concepts, products, and packaging for 42 stores across Universal Resorts, including all stores and retail carts in Universal Studios Park. Notable projects include top-selling products such as the Minion, Harry Potter, Kung Fu Panda, Jurassic Park and Transformers.